News briefs
November 12, 2015
Singles' Day promotional image from Michael Kors
By Staff reports
Today in luxury marketing:
Alibaba smashes Singles’ Day record, sales hit $14.3B
Alibaba reported a blockbuster $14.3 billion in sales during China’s Singles’ Day online shopping festival on Nov. 11, further highlighting the resilience of the Chinese consumer despite a flagging economy, reports the Wall Street Journal.
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