Retail
November 9, 2021
Livestreams are a top purchase motivator ahead of Singles’ Day. Image credit: China Luxury Advisors
By Sarah Ramirez
Chinese shoppers are ready to open their wallets this Singles’ Day, as 36 percent of consumers are planning to spend more on Double 11 than they did in 2020.
{"ct":"kl6TFwixLLM57QVf3ZwjaJ0QZgc1v0y1rlKgUrFB+iFZaRZ\/Noi8BpheDlScCBNEFi2c4SCBqCvlwfUfqtxxqq02KRx7rtGqBpECx53c\/ag0c7Wre5H92HFwX2Fb9lFqFFcLtbhlyX4wtKpjWdWDvKp6rUGI6kLyZAoG3TfGWmOKBS4n2BPFvrvqgKCetiD5uCDilbQNU68CihF\/XGpAa+BMfwu9eQJSjdu\/K++k0\/xaPipyiO0wSdQY+EZaL\/7OEirhWZzFq4GHTJvYPl1vbea7\/5IQXEwLAxZmfOaXcWJNMsbZEkBc3GNP3XLqZ8fOcfW8sD9eLqOVqHkYgp8oexSdWLIZyWvjCOeirFfpO4Jh4Jacg5YSsPutmRfK\/r0VL31v8Q620rQX\/dU2hEj+j3wmDxki1G74afl6BspIe574rPV1AYtW2y\/kfykLgfFWiSbzBSSc+i6liIiLxppfosJ1e1zmTMGbT6PkJRmvrimkjQSQu+ewjXP8lzqod4Gp5OgEXSHIt98j5YyzSRd6pj5VGce+4Va4+tme65UJ5CCBwpm6Pr1z5QpWrN7L45AJkvMXsTsjvBBGfXExGStL6PBGMK+dbH9PAOxBELDGwFQdW04SiYLtsWNsJY72FfYcRg1sB8YV+yrju4l0yFweT83mKvtDJcjh2+txLho1E2u9Ysxsh2TUmwdYeqQxLVApfjFJaScSjWogPAKzdY1BC60SHElOoVhltEZOpsEH7cKIbmbXFXeKy\/TogspMXIFYABD61UNa7+RAd9b9GoY0ubxboH7aUpvP2+VZDS+cTXS8Ydh9JmJirSiLEikZoHJJUwS+KqV3l9S30r5Sj2YkULoFicVxvuiSqIMz7RV+EQ+RQY8YZD9Raf83oEnvscLxnIwq4IXl+nuHNtbTsZy4piNMIfFsYRcP79v27hHRKAI4OjhfIKU0lHcAd6FSE2s+MLCSxHvkY3Tz0pu+M2IqgjVmD0nVZUpWTPujQa4v+sgNBtngiyTfCqg155HY0VUp9e8gwKKpvnxb\/Q\/dihdDwS6mPmCma2xbYOdAoy7uZwA8YQK9l6Kbw9qYHDcvxPUADsZj4J0a+MByA3gfWSZDR4UZMhJJ1f0XclMj\/2RoqOq5yqtgnDswH+uM5r\/QzvnbuD3MaijkxBGUfXOhJJB4jQGrEqSusgHWg\/B8rJtl7J0kHC335h9Zsi0ayQej6FJ+C0zgHzq2hoTx\/oe2BP9tq0ScRgf+73YnmEDtdoPTcSvAMAoOGi0MjTjd2U48XgRFwA27jqux8x5CEdSvsMpEWQp7WcdQgOelM8OsB+oB3xJDW\/GfC0bL3BrG8UMys+Yv3j+pRbL2BrIQwV3BNHXT5KrG5bRUARxhnVT37OawtHoObcTCD2FtoUIJG9G7WAiXiw+zovAz0vgq2rdrUBbJHarRX7yTUDhi9n5As9v2EHfw9SvKulQUqqKEUoLmhTjUsfXdmagTAmuqkVFFs8OyKFhufQ2LO4mP5oDQBfvTgvn62JgiCy+WRxF0bP1qHVzAjji4m+9X6AOL2802jFM7WkkAtlxpLq3pD96wvXoaRWM2gheggDWNGZN\/EuwmYRID9sZDvkxr4uiH4vIOZKmqv1KGzR80DaPsgspNRgHxWzy4wxESEA32L2up4z87bNRD4KVxhCoP+OCu9Sy3qPr4hs90eQSEgxHhShwc1AJFfPT7+wUDi01PnbtFyDcfLCVN9qkJcd3TALl6eEAxJ4y8yHa01dwFR4c\/MnvdJexvJdt+zvnfrSN493QjvKzXLX\/OIWZSmNQkX4u1hSneDFj8qwNGyL9OI\/SYvME80v++qflOjgFuvV\/JBiGkQ35xdx5qJJ2Pgs0bGKiSTv5nLvox9Mh0\/IqIURLe8BqcTm4PaCWg\/6UqiXddBVOPqYjN37lL0fN4\/xY4+8SZx5zgcahVA3RsJyP7MpCRXNP4R1U9VMgkTvqUGMEWfLtloourW8cBm8X8UPVqJ0HXDUwASUwyycpAatbGKDwFqfXw\/h7sFgST74R1KqPvNgPFROGUDosMRCr32WmY+gQTtXTIxMClnJBZeVPGmZaCoUMScxDwJo8kyxGm35uDMy6GkjBCi4KslRYAmwoUVuWRtQX3tFSeiM9iYZF7Z1P8C\/fnWtE0UyEOOB0fuJunAqfsqx1DBHscgR1dMMvhhH61Crc+yIbWyDomNfVpbvvMQ9+0drr1eyUukM974PwEtvF+5NiSNElWOKSWPjgrsSQYYJCd7NgXaaWqN3fc\/\/YUhf6U99EERFEkygWfa1ykljypfWacfLhi4Fg3MzRYcjhzmJUmyHopIqeKiJRYGJ0tI2hxUZWHHGbb4lORfIlGzt2Xtz\/iBddZmvZbuh6zEyfOhcVoNBlT9l7FX4Is268fJPJfxhAq8wBQFTXMbPyMfTw2sQSTxslUbJt6tKlrxYO7nSyDmBOq1lWV9E9xqU6BfuP5AfakwDiLb6ttlu4Wx\/PM4\/mA+tp\/GRErn84wa2arh1eHO5sDQnQ4hMwBe7bH3bQdjPhrGUMlR8+cK7gp3MIIKiKV7Xvn4+2zELV7ALs701u0E2ozLRSRWSDiEvGm7VSxmfWHd7wb6kDV9WIhzTm5CB7MWlVn9q6Qc2ko3uEg3mkrBPzCbk45H41rSccrF\/AhN\/xAvDkIfhGyy5NQ9nfVo1\/7CL6I1WgO0I0D4bkhvyhGSeSc4owGm+6o26lOEi\/FkcmszV4PJxEvrJI1l6nSfE0aXPspMYe+h4LopRW716Nk2OiW24kav0\/xI4ja2mQ1xfl7rKQk0Av9vvh0i50beqrahc90476u0yqtoLJ+JJSirU2Bi6UPYF12yKpvGkg7wpWKQI1DY+fgg0Mc8gQXMAdgx6MbD24tqPsrE\/d5m+fnEqlYIxJ1nCu\/F\/QGqblKLTWeEStdOVNtiX5yLRwunneq\/UiSjyy14j0mebhRITuz9BiCCMBhZEfrPZeEVhhf1cLJbPCAUAyYyoN76z8VNmPBMnh+hBKIXH+Pqb0BqeZyQaTmmqF64aT+gHSYgQ4LTjsctA\/aux5GuxUYOtvKStvL71f0aDMxJIUE8649RMYRN6fNmHvkqJlQ9+Ar9h\/\/uNi9O5t+7vFcZmowATaDs3DryPLmP5epkKBx4VfH7ByVOG8o5jQTuDRtwPrzQcWL0uceg090LAhc1BCpjyNTWYcpypkujzNR9Cuk1ijK6hzrW+qHh54WHICwyRKY0nUNKn94Rrt9LL1deCq9xd\/+faWXESVvYNKLyqkpYdbbq1uCBATvw5pLaLXStRh8B\/5lRa0pDtVTjc\/SP+ieBDqRbopalUR3VndHcnTeElE2RRLXMhjAYAX8LL8MxuAw12M1\/\/uBlKJ6P+loO+KQB4ei1ELS85yLzjBWpISg\/gce6XAVZOgjg5hTnVvVyeegSYFqtPYFzViHl3nDXiX\/mgqpR2AoasE6gDH8+rFJw3JUqfreDdUPQDwzecsSpnSBU\/Y\/pDD3M5V4uFtGxy4FzYf1YLNg+HJzTLg71a6LEsi9UgohR7F0x6uHfnBcF9e7UtZh0su7gohZWXdm0eI7Pje+0ZIyCRXwp1vHAUmXwy4cMTdI8bMb5OGNNC5Ji+FtjRi9bmxl3xQv9QJxHETNP9ccfmYHj5xD1xudckztkdVRTiR\/+E6jLgtVyCKkt8Lbaaz\/3dHvqwjLQtukcFg+IlHpc\/HvfI7uJNEZMPTbzFv3n8HMTQzkUjLN9RZCMXpNK\/VNRL+Duif8LpZF4PVv6GVhJ\/P86SpAiI01ccQyy8rqbfNSB\/l2jrnH1USgZvpdttLadeVXuLNfprwbye+LSrfBZfD3fMyzjT7sdAkpsJq7\/SJZYL+ExkyC\/exBT4oZJ\/BgeKkL7u0OfiubUPdnlVHFHY+INDq88N0tZJk13e7uWmCyHutCVp9Mgtn1OXf6cyN4c8MMzXX7pd\/to0hQCH\/TWj2wMatuKKKHAP+EKuT12ZiUgsq0abXTJKXuCYxjJ+p9lwKvnCzDlta1YFuujqXtZYUlJErGYYc3DIQnZ\/KAmO+GfFGRhynKSQ3S4u45LASDzD5CDh30GT986cgDxp\/nJUK7W\/mtRflGiXmwL60wqsl2fDwj8HWApuHsU\/h5WLGA\/aJBJgde+A43LefnZqvvopfZJFA6Ap6l4XxACtaw0X1DulZrwioIjtsOC93HtWVjaMR44gKxTFmdRcFZNo0pvnUA+olAursrseBk6vFCcMgcx+LYGoePj46sBrqeSsVCEjpWYUSB2laCzuLFOUO5nyFYFVnn38PxrFKHIoCqleli5+iMqqrSdLA6VojsnILzyp\/ejuUUitIDCHH3sam08Z\/ytvLHun6hf01pwl3BNLs+oxhXscsgzxoZSg6byHmYnL5ntBsQLpwnoCqN4w9tIPkmq4IYaXZA+Png14zK+lWMvcemkBwSmGtSiEy\/VWbcFAgfse9QqiQoKcC0IpeMTG2l7vwTfI2PXKWB4DwgwQG7CT+8nKguIOLbAnMr6tC4fbyQMwyNEsqYRXbBD23AHc+Uq6ewvncqZCfQAZTxWvnnKWdSQA5i6qZT+cVSZ31ipoOHxssDIU+PjrZXSjidSuF8a+UJ2bkJRtI1A6cMvlXBs9XHCUU7\/c7zlWUDNbSZBAdYq8NWGCOEm0ORwxA1zPtav9Srg4gf9yAH3CbN\/YR7ZL9UTBZo2216CCVL4HFpFAX\/UAWlX1Y\/scWV+6EV76giP8SzkbzRNSnM5uCFDPhaTmuy1m++1H1sOUPCwPv8djr+Wq37NSs1XTbPTtnZLZdExiVcIlK4qsNWli6bc8vdqUxJdfJFQAVnuTQh\/i\/bivSOnGE7BjY3UoSuf6XuACQetjcONeWlGSdlgXp13XZAVzOHXWieBsdR8jdPRyaJ0JTyLObVYbRsKRbODaK6BDNm\/e4mc0gA2XAKIJUmNb9x6EtnB8y2OWteGqdknHBzFsHqmfsbtymy+CK\/Xs3mBGL6eGfA7QrYiR8tg9qmsVeb8bmCXeXF53P4k9WxVhezzgsXzwN8KFW1SzSaB1kcSE7gv\/BTYTPvfOU6vit8NJ4lJVdkNzooh\/LPnB0UPuA48VxI6ZZVoiK6Dp7oFPzAUqG5XKhJXmx8kEcdH0EgZ4hBFA54nIWuncbb6Z7kG+Unq6SDTcFusNYF1PYC5WxwhzzHZS5x\/BbjO8oCRV9rBkf6GGNb9LTrkFdYwjBn8DBI+1k5jrhk4CfOsStJLQI\/yxL9GI0k5mnBsmvvvMLQ6YH0rbIKMaJMZyPU0iT5OGnABUMQyVqwvOv2o2x7eOUQi6wSYf4eL9t1iJmPieKU\/T4MtrOukZPKTcE0piov6qw6JO1e7LrHrssnV\/zBq7vA7rajS7Cu9rQSwLRVOBt7t6aRZa0rCTwUt38i9Qa5zxiJipU8GpKXXLQoEysuTNYQ7QH51QpyZXDVf\/5yjjf9UAX7ddgrEdn9y\/CVOvOR8aDdkEkYgVhGDiny9dxpurEmtk2UfUL3etqht1asdP4nU9Xc8kRyOhe32FkCCUgbRBKEtSeQigeHO7gnL0G4kj7k\/0gCKvxtRQ1vAOoSP23rmCZOLDNHcw5Y2QDvmNga7GRMBjnFFxAeI2UhevRjVyL+yV7blj2x2l6xYHx5s7c7CKXQ1+aQ02UEhWiNf5Pxl9U3hTKqApTV38yYPxs0eyiQvPfeceun8ARuhY\/SEYIksyJpT029znKfXf3joZb\/Fw+yjuPVRSW3IxMXluo6FV806RVyeYJi0seQCvESKaPjDH8M3GvE+M2JpLPD9TdkfUMtXtlC31km4wxY1KDk3EXwiCK4P0XPk8WGjmupe3immyEjOMb0asxn9HfbM3Fa8rrZ8SZDhUovPsy+TEwmH6rIpu\/\/\/AZxfMvePVp48clxUTSwsSEAzSS\/iOel7BwcGB9gJAbXYXeef7wYYC1Q8oCbY5ACeATwjBjvrvoYyF7IdiIoOto79T\/B3gt3UbzT6rq1b1KrDDKQJDGg4xCCE5E\/nolSuQA0O5aSGJKCMq46Wcg9ENVZs\/TbO\/bKlU\/hcK72VIaYNcO5sJifrKGbcmbPdPb7ZhQtOH73fSR8+jdSIOw+mltQiMLj4ya3P6BJ0ehO74O62+AlHO3QX6Ii3HmJNxrjxFNZWfg67XC\/ZEM8YZ8vCmeTypJXRLmr99LrEMhExfz+s2XRZ\/+nnN+k7nVTGVvu6+5pXfeJzUw1a2sG1UTpSb0LNHFrDOKnPMYbiL1zoJoVMzn6W5cxAg81en4JCzHX++cr2D32d7OfZYM\/I+U6hPr\/dTz3VGlbirAVwxr6UcGyBHGhNV32A\/+8lUQtrYeoiWt4DOCcJDQwen37gMY7JOOtZAkdd1tqdmNxh7JEvBM\/0uEG+nVM6G0N4z2sv+zdotlE3bYS9FQRuIlThTZBcRrj31YTfoWpyEwNTMQIcFyYaa5edt5RXcxkfRMgHACBv11sfbLlQoTmsTZkAkm0cabTqrw7PjRs1dOxkw46G0g3Dim3JgVX3ZyihkVwmjALAjGYeXNQiITT+jsPHaSjJiHi9eAhva+xV3687XV06CjwraOpsCxC5xW7M5p37ThXWxIXPbDzW1G2bESlAY\/qx9AJAIBuc7rFVi9cpASaykWGnMCMSIK3CsszCPPNdHQ3Ofq2zlR91U4+dCnxj4V5SstDAgmm+bHRzVIQe\/HpSWlG\/+feyVsbj0McOl\/pd1auimfqiGF6QivvQrZbBHiITdLm3x1NIKwEwvGRnTZyiC57wfEAs1ajO9K8\/cBUOtCvcSd0MdFgBQ\/dPUKohn7JwGw8OnjYJqWkNLnoaGGsZrZvF5b3s4vohZzeDwP1d0MdQ38\/08988uK5GsJyALHyzbdKKIa40biop8Ge4YO7eGl\/Fc1TyeVAwHysiULTA+bNCnCFK+ihSFv0EUuo6KnJ57vT3fVDj5b31dffsCQ6abzD+YOazMZJKiINKbeG9JudZEylnlqzjKjC7+clYJNXUQJhQQql67O1IfGn+x8aysLTCUwMDT\/JmVfxNkn\/0qDZmPpfb+PuLzhYyhO9qCsK1jdQqM0UanjuOoRt46q8Fxs8sWxDGXLgNtBdIJu2MoCLX5M75CgT5c\/Iks5ONkTphgauuBFxQTJVajaPaScp\/o+rVBUvSv0HZnMZxUS69qOS6SZpKltO9OWproK8MCf1vj0Bk\/\/3Z0M3uM3pnIKXjz5Sn317KnjDkvIhaJxLlyGuAbetCizQYE0laN1kercKnlEVKUYqaOJwPSpW02afxHfetUilDvtl4DT8zP2Ti3KVjP8a3D1sBjkQNj4H+VBTl4+ey+Dy5HL6gvY6z3Odp\/jpKqg4DEX3a4wvOvivSfmRiuvzhoSqwd6SHFnSWPpSYznVDBnlLtTOV05K\/YqNh3bXk4q9e9UIMVVCbAi\/vVTpio4iYSmE2YsQYQ3+cgmN+3In+W3MR47WWKzBBfvtR7\/H+4UXWpHYjKafUU7BHLBv94ZPxVrtGswwiOFHgpeB\/YZMMiotmYoXlRxp9+uE\/CV+jckxCtFIYVDlV4eTszrdnc1KKcxlYWjnfxzOKmvyj7KcoM+lYzRAVcg3m9edq1fvw4op7lcYsrFtrFW1v2Hi51RHoqVevRfGAVwNecZ6Cy5P88gNs91\/\/pAdQBy2xWzja0z7a8IrOgDYo\/pimLwZTFFiqztq2dnKmVlwi1sRpYDEn+5x6z\/UtLpUQOpSlFkqCJd0l1pHSy6+fWf38OFefdGP77anSNv5mb51PcrLRRed27GgOSFONxHKVTSjWXqj6BdZ0w9xR2qdjSyEDriB4RqF+EDWQf2U7pBRr1nL9MPYXrmhg2jpFlwkjySZRgBPgYPkgZ4X\/PGeendOCtX4pavNHxi+0uiMRzJCoknwycYf9sI9mheejgEVN4yMUayTZuWHYd8Bk6ESQdKKkBPx1hwBLeBN9jB+Pwwpa5n4mHVoGO69b4HDU85erDm1sLlHYeAKIwiQ5HTeD+YrQkEyP+oNOVkRbir09U1b9ayTCeWnKxO4oVhbs7pcJD0bTzaHyQuBbdHDQkz\/xzVvU1CSnvsaamWah8+7EkKqkhN7mBIRISnY1F3SQJDxXHqZpeZiZp4R3j4hiqaUNNbCz3sB3tjd3TGDnqBBuNyVxGKmi76xnaS+9LbDEevuRdr\/+Dpw4VAD\/75FZm0DZrToH69cGAF8\/Mj81VMFTAmcx4yha7Hxb61D4Q5\/CaqP4rgyaot\/vtJbKgZdAw182Jcjp0RWDB3QM8\/wC5rTUzkc2fUlOlz93uz3xZnlmWZzLa4sLxUvpVbXKNkwFuTjXjcF0xw\/BDZOTx6AMOCwKeC4oT8\/nx7BjecOg7ctZx5i+b6aTPFtGEFTrdCCVWRWRpix3ETy47qu8tfjZVbu\/1zfK1LEQXV1Q0CIn7lkQsdx0OgF3onJeM3uJ4Gp2bEqcQKfKGY4xLPG\/Ei378QDoHm0gzn+Mf70yw\/adYMv5AfWo52AEqh67np3+1Lii2grWh83Zbhpfkt\/JKfxqw6Tf8PZ3Pd6WZaj9jNAE9kRSZ1wCckOJ176mH9Lu85MSatF5NsvqE1TmAgPDz0Q43pHpJEayGfgnDFm4kugBOvo7kw6lmCsBRS2Nz\/djfdPJaN0X91p\/o6aYo4xoG4nvfQYmApCiMaiED\/cjo++E9U5WrS3y9km1pGgGJ4+nwhcJjC3SD7dVtyH3VE4Ny9zLFdPduPBlI1DGS6q97YKZHXWVbWrCZu2R92nKZVO9rndidCxKdA1aJJ8IKm3VlG\/3\/hjq6+1CUERqUTacbiY\/pVykQWG29ROynA+degZ2er1+tPF24NfK83e0ebGuAJVQd85hbTbi2dO+vvkAHlyWGGs\/LiTucwZQLuO6rjWTB9GjtLyKayNdFwhwf7K52HbNCp8rc8j8fpV\/NF3JiqJeb\/i+DTmGXM47U0254oKBQ7Zu9LBzUfx\/VQ7o4lqgv425+wfcveNHpkU5XXyfpDXyO3xAm9D3pkZYwBEIkK5tDrinEO8ByIuxquDBSR12rtYB1kTarL054aaj8SNgXBeO3IE0GDzftJ3Zt69xz5x2y9qfw2fk+l2cYkDCqvJsAhb7JNnSy59ydN5kJIV8Mv8\/fdZ8zYjRaqodVvl5ra83Y0jE\/UBSyA7fVGGhhFvl0vBYD459foBkRXl2cogPb4d4dWL2FtHs98e4U3iGSWaNMpzpVFV0dkJeFdt4o+dHXdnyfLJCJzyJHqkLpwjMitHpOyvMNqQcMulqjNdw5jst0y4LnCVAG8rKFRNcpyYO0GsI5MC46MhjsH4qt7irmx\/K9CiD6S0mb4HMX0\/dghSP4DmOLx7ScvN17BT8IznLbXT6PlsAfF4UI+48hVZ5t\/tnIrB+svgyk5v1IIo+mS5k4HQwQ9JrdSOU0rHWkdAT4erB7CLxqRFo2Ud4OGCzjRm9ZEtYOrB3ZOMVG5Q7T\/WI4e5WjouhdfcO0S\/otVxR+dEUzN2Ne45jPrmOrblBFePUr41w61HyeqxsZ69G\/27lf5MQgqJks9UAeRnrPAkW9\/m9CjJAsC8QU9DsKwFHw==","iv":"d2c492686921274f407c49cdd49770a8","s":"3b5377ae69f709a2"}
Share your thoughts. Click here