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May 21, 2025
  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Pierpaolo Piccioli joins Balenciaga as creative director
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. RH appoints new co-chief merchandising, creative officer
  9. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  10. Mandarin Oriental restores Italian castle
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Simplistic approaches can lead to glamour, mystery, desire

December 4, 2014

Simple ads create intrigue Simple ads create intrigue

 

By Nancy Buckley

MIAMI – Fantasy and romance are disintegrating in modern society with the presence of social media, but maintaining a level of intrigue is vital for luxury brands, according to panelists at The New York Times International Luxury Conference Dec. 3.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Pierpaolo Piccioli joins Balenciaga as creative director
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. RH appoints new co-chief merchandising, creative officer
  9. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  10. Mandarin Oriental restores Italian castle
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Genesis sponsors Gold Gala in honor of AAPI Heritage Month
RH appoints new co-chief merchandising, creative officer
Hyatt taps American tennis player Jessica Pegula as ambassador