Research
December 28, 2011
By Rachel Lamb
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
{"ct":"gR7ROTSmPnizuc8LN1oGUjG3qSlD\/S+BMiNrwI71CC\/Q6cod0csicdv7wBu5I28340wWeh93Twukz5LabWnZHStTG67rotwG87dBFwRh+jrXpITRfYh7FdsTUJIqF2osmaGtmZQ+p7x9MkclGhPNwcEn+Zk2+QP8WKMCCpeee8FpOOWnqAE4eb53AAV6Gg8L0ZxlnYz6nhSN42YMEOCsAbbmT8t8Blo1uXUewRwVT9Ivjhb5++QeMy8CbyRipZyEmxDX9OiywJ03FMhBECh9pm986JD21WgHcWtazFaLGakmdoltJste+Ts+40PJtwTCelfxucam1kPt+7zqvU21KwQELwTdrzZNIqT5xcKIIOrUg\/sq9B29sHB8f27zkzMyTumRBDxsYAuKdqtdYbeBEmpgf5bSJluMRNxxHGLC8X+BXwmqNF6HqgG2owuC8TL4uupomN7vDwSLFXKZ59w6eCWVJ0GC1vuzFTCeSAAalAWEU1GEujhU4uaDg344ufGTJ2TpjII2LujBfyORJih68nDU4abCeq8j0gi6q1pjy8\/HgA+WoguEUA6Yh2jFJxRnJYmSZNbiWKrNwCAb+giaCww2j3LhlDsiaW0Gksy4c0G6kuIcw0nXCUk5rbBm36ezkjN6uUz6qs\/6gdPkUAimuyOtYpqCvGN1pVGn4Ohcb1mNB3+Bqyf0bqNhF4+e7qs6Qlh638Ee6GoV0bYAHW5Ls6ZmHeds0vtuQJrjn+dQ+eYTRFynd+WEC+V6G3Qgyq3NmVjVimVdaNQTg6gUFocVrwtOFZQ3QtXTg7oOa1GiK1aWbpxoOOCvrwIvNqHSo1HjfBvh2Ja0dTo5TCHRFgSaBCu5GroDpthNWjnNVcgP1uOVFu\/KNGNPomM\/Um4Kij3ckGm3qqfGeqFR3zT\/XFTA2SvQ6JtQA3YRtA9z6c2DbZOIg\/FZEY+LcxqoycTGpqxjPjCFJGtxeLr62T1Gt74u39CiXQZw+3KukBdDzUH9ZFAej16mWm4Qk+lIvh316HMiRcb3Gf7aArODeM8BK2azFMT\/4FBhjVa1EGRU+r9onGZ3kpso8Q8gf9Y8GMWEkwLkfXwuP8+cRuAtqPZwxJxZlBFfVx2NHBa24a2sgiJoZWL8YofOzO095GN+Vy1+OYHPeGPNG5T0DDewADaq6+lmnpH0SgcfD03Kq82aDaFZfsw4XHMokPxMLTI\/AT1SN70PjumZZY\/Bj7JRAvSjTJHnFHGWpN1MJadfK6j1Su7xbdr+Jxl4Z4EgJ\/zr0FDHB\/HfCGIMMP62hFlE2RwuvDvhHiMrXsFrsz6NtWWvd3iBcU5yBrPqgLC4\/L1rSX94c6vclNlzUFTAg1l0tpGjW3N\/kflc+uu0f4Fo\/Fxu\/eRQGBqXqxM8Ioy5nFEVZUt\/2rz2O8I+TosvmUIBS1ZXdFbr\/tHPMYR4j7ePSfKrqihK62tulDzS6MBCBaIpU+9VTDr569izRBPBIIPHDNxXFFaZsXgjOTXJdppV630GC9U7KP5VtA\/BGcG3z76Y4yIbiuCP9kDm6COpR+dihMRol7i400nA5Ys7ezziqf5Cxd9llQ+j1cASGKxx+3Dc4xnr3jyk8t6aAe4AvlzIZb9X1fvWVDvM74kcRFj39HWaVJ0uZwHdtMMwWjEfiwVyheOyyrVsnKjw+giOcjHQd3WQ0oUcvhuiKrAtNyNYVsCT2PvJ8W2Y2cWDzV+RvPUV3\/RwAVB9zTLray7uvzHOsVZP51HYs0OXZlLoPigCEWEB3jIJQRAmKvfm4huGYxgYNNQWrcKymjsSnVXOMdJponMcn4CJOgA4RXGuIbOnCHdNKpu0l9LeUsfToQ5DXcEL0nc0uJNsbuqWcdHkY0hov\/jyPM69uF0w8e+nF+P4a+mpknDuTBCp02BVHdT\/W9LrhqLvd4vX0ztEbHj0FejKJBY1VdJro2eQB6QIe7vtL+i5+50w3AesC\/5\/W8riFlVx6Ifykvz8a0sKGEI7uytVJ+bVwrEymGR\/EC09x8xHK8wAGgHOYDHkCRwKPnj5TerO5\/pChhKjFztariHGFMlyCtqLG+hM6ovcw4QVsrZs9Wd9BSrCgT5T9e7EjZAXrObGZ0Mx09PWrPiyZ+0oVothMtKRjmMEmftrIWSzF1Kzg6D1zXMvqydrE\/b2HRxf6wInWvYC8so6ArhezWdUFRPEYYOmNVSSnjtstwfdI8nYZ9gp+2P6oKydQllq4NgEt5Zi\/g2YSLmLmUX0h5O7dpGVk\/bySzTtKU1AV6i1y5KRWRj\/CZPQxeVQa4dC86x9i6j28FuTFlNtEF3pxJDtVNxM\/pvY4CJKd6bRQsW8wZrWza4MElPnme1FG45BBamBSVhqZxLtrq3cBPgZKDS1ABcOj\/fkuW6qa8NkwH5NeAxScusMPAM6+V6SmICrDtKLPt3Q5A0U8275QtqjVcCwz2aKlQ91WqfGdNvwZnNqNM6vtiuMBHVe1YDty\/S1WuUsuLUEWqulK\/\/DBFBwSJlQgr9UP2QNztc6RUNdXliPbuBAwk2hBhSRfB830llZHVTFltXrq42rxWBRUWUsz3UPmocFk\/Mg5s50Jx39IllBGop5AOXZNLDnbnlaJ4\/7RXzHFGqVzYs5zawwmPnprr\/jEIEQ3lPzxN3\/A0ckphxsulJjuroO8qhmqTZ4lPwwC1Pg\/DUYAWHT+Jdeu2fKtG63w0VffFWTj4m6TTjFHuvI46u5QRkSrPHfkzjysLIseonlhqsl5p0dZWs5Ks4n1ZMpv3jCTf6fgcoakE+wJEl2TntSHA4\/tmeh77Oc1tmWrgF82rasKxZak+nrpqpf5o4Ik2\/wh5SlQ0IObmd1nHQQKCTT+UBmGKAp1V+U9of\/GMi6ZStmvJLBeAID1tqwfx6SinnYenNunsPXx\/0cFpGLHOPjfdx\/GGscGwOQJszS5rGY4K0IM7\/PxmjrQtviN1BW\/6lkYUh9DoLHF5u8Pa\/kF1JEIOOuUVmMDU8f1uN734zzVrsAmUEDBxTrsDrVeBsOVbNG1XDDQtknNG4uXTIZZlurODmR4PSHLcoFKb376KBfdicrrXZ0InQbk\/KIlfp3l1jsmnUR0W\/t6ev5nrol\/lX7lOEaNNVSJEAW7eX0t2el9oGxLO6MIgt9izol3\/Mrr9+hVzmQ07\/7kjiCwG9Qd\/0WZaGcz7T6GnuSxpFj1zpKznFXPclv9GItZFiXrEeC1b0Y9CppjBy1lsrEQtcwjcDr+9KMWozvhB8w67Mgfr8Aei+SFtH7dtcA6KYNpZCaczJNbdXCznbhBPX02VS3fonIZqseLIEQDSgS+EPor7GIimwh4WUwa5DM4W6\/RkWi782XH1AANOUsyVrBFw8S7Br6W36Qcm+y2GM8ufKBssv1w2PE4g3Qi510Qj\/fPQbdkBz44t857e0x3+1GdW3t3qvQNrs7BFSKQAaSE3EcjK+64E2vrfhlpVfnasb7U21rhmrxg2NtCb6+lHkFKsAq9bf18xYL4pdRhELq8yBrsPv1vsvlZmqvB\/zqGknwFoNLSAGWX4PDbbm8H2e0XLzIkczmx7wdSoqu8w66fQtwlOt+kFKUtBbaMoRhUSYsZ8NKBYlFk\/VdrayzIFegZLQGCioH3P8WUUFnfcdgFGkJcWu2Z84\/9aqklTvNYzULBZKRhdwfrVCXA4qD70RKzjGc\/lPu\/XamIWepBSsfwXtiNzUZtSWznENRUap46\/UjQLZEAN4jkSE2g5pRWj1QJ6d6lRGcCZuqHb7rmy7FdfB7a77X+LpHPVy361qDE2jtNsEWkkD1r1Xsgz82b8JiqFIgPAlr6v84r5dpi3Z9F9TVK68cRx8ieDfR7YT0IyupYKJihbTSIKeLMlNx79FPHF9UhnyADHAj3FQrhJ+WC0+siXVHZjknys9rsf+QU6hydTZZqqeIH+F0lrmzIVaN6UwR00IcxUDWksYX\/72SVJhuKnvwLCYNRPGerhObS4cUeDBio0etGowxHzboRjgteWx0COhMGkk9JZI2359gHIad0JCLJitK1foiaDKb5RnGEmSw6g3O2A7ymUmQ0E5FAxEpFpEGy9Gy7iwq+MEYv0+GxAHoXr7aYi09lgBFrFxg3FC7sKqETIfRKlarOvuBxqPs+T7X2qOdLu0N6ekehUTfzWSrZe\/6ncM3mpn1M9t5ihZ0gfuFzYY\/VFEXAvRbUxtg54t7ONEoHf5yX2OmmYITp9WnPaqlNKUmS85lpJVxKQGhIqXGgfdMEbJIuAE1c99bmC6cWfCu2hQwqIGReLiay\/A1sSSo8uD2ML859EBkrrjLgtvZxILr\/VG12QGBPpQpytmv4KR+XwTfq4\/InvgnF1RqIZ5AfVPcBMC22yaxyDtZONaSBcqesVm1hc+d0V3WWj5\/8jqj\/bPf\/zWVwVZXZn2hJ3TxcLVkMfkNjxxO\/dWwyzGRAsXLAGr+nNx+YA8mSLDweVTh5BwTBLVBFb2YJYpCnGSaLMGdGIl+R5lTru5kxhlah5sX2Yrrw+E3nTzZKgb3VaENuwx0\/l2Q+u5MltxJO6s3XaWL5Ok3nRGutw3nzRARokQgx9k0FhNGPf8MV\/+jiZBMdxorGKyy9gl\/smTR2PajvweMe4zIFJvwucP4Xk9al0c7Axy7Fauk6D\/xU24gwCWE2bjuEXhye+2YP4q\/O1qDsnVZfAdRy3XCo2GZmrBMlTlCzRQQORJAqn5rF349kEbgj8Y1nnR12XW25T0ppelNSEcGAru6mSgdYfIPjUzu\/Aedvil9qXpFgL0AHOR2kCxnBacnr3kT1qU7XFGtgPCj7IqG\/r3fyUCjQFHbKzRLz94uZLWE9j73WDr7bga+Unow5fIdu1XL0Edp3DS12q\/0u0ObXdomsS7xdfwSLum0+ATjpim+JL94JEGFCvDvGDQJp+QSflXATi3qAijKRItxjmBZWaL7XsJ9kuJiBr2SYFASNOzjQWZFS6joEn5fs+bznPfl9b6ug2+uopzNWoYQut+8MjueJwLmT+EyXJWZpiid485Y1e76UkRWtZYPGFUAHizxbNgAZEyFyjNHfxXSM+PCJnsL2xG4gL2TTttEYpxtcludt4hgVzgqhTCTpfA4x8gIGat5FdmE0gAHtQG26rOyhqcY5vdVPZIGp+RsTsK08Wi3cESMsOuQiTvlkoqknkMxETVaefCdw6dZiig3DVcyWOfnlq6xRBAS+c4LTcGqhOGReO9WWcht8oBvnkEIi3iaBsCmC\/aLgZTwPsJHTOS+VAjDCCqgFmSq1\/XpkGiE3ak0hU4QmB+kjU\/y6TOlEhV+AEXV3hp0AkJHap5948MQ0Es36RM+jmPvrFoQrxDOzacxSIf7HRhYyqvBTgRw+L6\/XPMMYBfZiADxAGBQmTTZpNX3mJY6t5j3kIz3oB52tyza5RS5j0JE8nx8NPokZXyJMoZIeNCi+mb\/0xxsz4ADij9UlR86EQ6Xo2TudvXONeMga3DZFiqN9eiTOPJ4ZidZYKVibcFCgYkFLALOlEddoRJB057wWBQxkcaYtL1ekqKRY7ZdK3cUwK4PMbBH7fVq4j8WT05WCPUP9nXi7z\/XgHamsXtlaUMZ0mBByVLhK8FbztMbloZJhGrA6tB75vnFcATHalv2\/0GwYTcA3UnH8MI6U+prOGe\/HF5q1uUZVCs3NjDlFrNS7eUbEE8BXyq2MwXdFTNIfSWFBFaxSVMLiBSOlWQZIn5X3UcxT8ewI\/BGBGuafDi9DxsPA9lCxfXKk4lACOwTN0dYYkAa6dW6PmcmMWFuLYHDflM3t2TyCOlWVxN1PNyBJEli6PnRaOQ0dldl7yidro2gEzZr2hbLo1c+5LA3GAqn\/UNyxz\/LzyxMnnwG+0q\/i4oeCLT7ORflAbBh8uYQbIaQqCvdfn7riU6yKeGCGXGhHQn1lEQNgRoSNIVUD71PI\/a2HR+ArQ85+AscI\/yoKXQ3f0e5Im8KakZ7k82P11BSPAC3NUh9fCQU+HUUyeGVrbQ\/iZ+ep26P4COGjfQaL6WMCHphU9GJdpiQrIr1GH7AVDf0Nj8KGEp7h+u1lpVTXy+u18WO1dbB\/carNBvvq8XKbds1y0Vwm1gaVAUB3f\/un0cqr4+3p85aOifRsn8HeSvv27jhSAEOkDoOQUNimb7kDyJa7np9jchVi5326MSCpIAf4vSP4TB91epL87odvdxgtTf5MJyAet9I\/NUVOnwaVGz+n6kDslzyIDHBjN1JezLn1cl65PjC\/xYyNyR5aOPG54OANbaA9aLWxEn5foSOz7e5L\/mXDxY6K6Vw0mWZZSbVFVH\/6WkoDJ+TGYpK4ofzoTmBzaVVxo3HpErr6MPEZ8Od1ZsH+l0TuVa129VyAkCBJhpIJZBnC8AR5e5m1nebUqH08OMwvFbhfT3aoyunWzHlf1Z7jdCJT2AGXs2rj0TQRltXkPPfJgRKriLkauYicCzhk3d3CWIdoIMOfJ9rtpMW3l2zAdh9uwedDe5ZBST\/1qv1fxIg\/meDV3iHxVyF+QWJ\/2sGbP1ZeR9cfXONhi2oqj+tJOuYuPYy1+FPzg3WaGcTotVoKnkQ7qqRbXbgz69\/j\/7GleoPKGZzMkxicOETTp28M6p3eGW5\/c3qDqG26rKtrCku+geZEkHmC6OXfu1rc2ALdgwuGdcOxroCKoxmfFi9jwTMiYkVd6ffFFX9K53kOUdqw7Vur8B2DtpKGF62EayMVVVZyCv8K89QViV2GhL9HSWYNmfFppczsDZc6aZbwxzc\/JXXExAZ5c8+sR2cr+pShCNVXccDz7dMNEWcGMvUCIFmp51K6coxxndnESEoN6Zzf+t0cpTDgLu8wzWjqA\/kMWL0LOa4EQ\/L0MTd5Q7l994qSR\/XMC0BH65ZI2RQNs9\/IpMKiXcqwg1QmLw0Z5CZFnXCpc6+N3FaDqh4LNZ2Nm2ZwlG2yw2Gc6OkgrLAK3pmBBSMA9rM81NffcDcXZlmBigBKSPf4pznkb\/j9Sa1wNcx","iv":"2282ba417428d41e0fc4b850ce56c43a","s":"1f3cf6621ed096a6"}
Share your thoughts. Click here