Multichannel
July 31, 2014
Still from L2's omnichannel report video
By Joe McCarthy
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
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","iv":"d88d78fc030276e7091a6b2497d1ac5d","s":"d1c1c44f96ba98af"}
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