Columns
November 24, 2015
Brian Heikes is vice president of product at 3Cinteractive
By a Luxury Daily columnist
{"ct":"79BCwo4xpEqQ0zGVJmU+u5p+gx6FuqKbE4a8rd1k2xT9Sg8bZrvHa\/WsQQ7cHYTiT2L2M2YpS2pgLlb\/7MzkgOhzapp\/hZff8leMYS0tc6e+KF0t+ufDpbAPjklLfyuqrZL4NhfImUUhsZnbdsEUj\/\/577AtMsew9GUFttC99IsR7V3102dmcHx2KZdWcoJpG1ez4E\/iMEBqfoF+fVLSt271YCqy6TmdeIwUox+XzZ+x0Q5wdYxUAjEgEpKfjyhOARLYlo5h6hxCiix9NbFF9WReZ6wpMVZVPIlEcMrun6xjmyDl717W+flqZXXqHwZfnDd+ECmB6q6g3B1kq0zHyn86P+fNOyxCBZ2WE7WFAmvmvKeqIurbYGvqGaJIfR5Bx2SiseX+IC9DQ6+8NE0s1iU9BnAGEGl8+R1D6I5D6YecHNGkwbXyH3+k6Wi0Pq1hqdzWyIM2GQwDANUsLo+fu5ZCN8J1UWehgqtJxY3ju\/DCp4r2ACACEUuXXRJkqobRomzHtZBb3taNoH8WmcAbrS6QSIOqDjX5E1qcD4hTlBsNqd70npR6fBC2Trx+kaoAkvh6\/kYF\/Vygm50mwuW7lOQbm\/e2zaTpJnEgoj0j1PAr4yEwBhKrlseSXgN3MMXu1iIviJ9MAIbukwZOUSZDW6d249+SH\/tup5RvA06yZLBtSCPXG6yxABR8+934L\/ciofrYh24znm8tu1UOuCGzqgysSEqX1YeX51xS5ovrpL8a69V8PSsDYVQOgLcr2V4mHaYWaAIsMxN1yLYjeRggEhaS\/xuX6iaK2HhlzVsgq\/KROU\/T5jLQ3yZ\/glIwJBLvXeCGJE\/F8YTMpcbywyXaWmIgUimJFl9Wem\/AlmIbr7wZ4Z0H3AejDr7wdh+FQZ4nYCPwxEbAe6C6svho4W9b51fwsc8astsC3ZaXfzXLYPgjHEALT86m1G\/QyDuWPJUy6v9uL8QCSxEHG8EbmEyyhpV3OuAn2uvh1hEaVvdhQfzCtykvb7eUPZrLsP2mJbuhThaqy7NoGxLAo250CE41a9ZoC0+XUEbvCfEIqDftcnqUrUlASO52uITOSof\/BBhU05qH40B56ufkp5WBU7iNgogec6lg\/xubpDY15AuwRVoxHDQwxFLDxx2naJQ8XgtBtfXj5mzlRylQahphGkehckjkVGgU3xJu4b8dYV2QOEaAJYgNi4bhqA8Ngm93iYe8WYytDUY4a90FvZlG79PY3wl4viUj8lCBjN2eRgHdotb65hizVESmL+ppjxrh+\/KfxeCPaWc6IYFI4SrUle5cPc9mDVtghCI2PBGwGcJVOhYUxEGOU20hVbsaOuaoMgeKFBApAjdnrYIaPJkRl2CaIaQuntmyalNHQf8ATKGFzQCBV0cvbU\/ThC6\/WgiR5eWbAlIwy4czM7XzMdpAW763\/Mlgj+O59uRNl3vh+Bj\/rlBaDpbDm6sbp8FcqZPMyq6D74Ybw\/aqVMQPhHJ4iNa1UMfaRmHRJRQ3gBxehcZ2fitLV1dB+BCKi0ukirl5QiH+Swnl784AxYgWIqXFRW5vp\/GcmcfgnG6PL8L6ItxfzdEAh1V\/JCkq3iuhCID9sBbC3cVDt9hq2thfPbysl\/J9yZejFCuEkt9XViqXYqHGfIy3IgNdZ2UZIJjqURwU+eUCCAFWmV5lsSi8dbknLXiGdY5hZonz8EjhFxfJrHY8pyl0BasL1bfE\/rVtweuSzIA4munBLAwogBEQj5anjH81XpBpPt+PiC1oDHW1pwlJT4FX3itDfGTZ+VRmdmpI+ag2JcHlngfh3Aba5HqpOt6GaLTEIUnyNPbQr2ugsY00xSXIcjLB7bZ3T4sh5PaeaNKQpPK4JOES52iEPh9gw+I1VncFKerBo7Kwf8egc50eYHUYOC3gPhyan\/ViUF+Jw5LntVUyOChqQQinCDPY\/U0TOF8wSmVVmFvm2y4OqJEIyUOku\/7OyovVGFkP7XzIcrSl6PLsaLRHNrwdjDegBAddmwDDBXaHrkHJkLoBzmyipUp5De5BktSL\/HTgYZvidyHqjmQuG4M03mu\/VBCOaASwKpkbczjau6ltDwTmxNBi+Z3Y\/EaT7BErdnR3LGI3Yp0rK6xx2OIYF75GN2SGeHkkoC6P2AgGZt4oTK9Ezmli92cqg+RHvwra4C2bzY+u6o8k4roe\/GDIGG4gH\/+9pwVjn0dByCZjwNQpMjEkdrid\/SzrBhJAPQAjfNR3FGpV512YxO0dh1i50yVBMd9kp9AyjSZJ93Pd8UTqPO3jtvg9kqfVWhFpF7kaMegF\/p1bCCQXEI9OpfiECGdBXkH3D5qrzuaaqlD9sifIu9bsXUTRG\/YbZJ\/ISgD+fdFJHPpLTomDYw6Faf5VcTu1gB\/DCSof5HWx+lQKLQUModxgRqmw0ueecFFl7YPkneA5Ek1DDyWzVfQRWqjwXx7dVbeydLmb7d7Oz+WQL4c+5+Oj1GnpWOM8UlHX9QmKAlPkhNcZbae2S1XyDOsRC4aF+K9\/Yse6kFDxmq\/kockmlaFdcTe8saCmFrba\/YxgJqf8lEcWWOIS99qY7tF\/SvgWPKF6exU96lR7W7yT0YbW0jW68B0l7dyRUuTUtVF+wkst2\/PtlmjAHp+BZAYNnV4yhmPkTas+VtBqu8kCzmUHyzbAW7VS2rHtbNOgtyizkyUA5fXc6GWdNy68g2UHZhDJd8Rv7Zr0zLskMp+x0NQUKzTps53L\/bjafu46xq4FIV3eukcqqBpSicKaXgSUvDSOR\/wNFZn2Y6u4S7fVwlyqKWRs8ZPgMBAXmLNc6hJzdnabs7nDq7Q2bBJUe3bCQEi1ottDAa\/K+294JrW8W04Z732ZsOrpE9jd2XAMaXE+T\/sZy2fhH99FY2aDlzg5eUcX8vlSaRxEAIsLiraNqXD+DqICwey+Ov0I782SA\/y\/AdHAo01RW8vYH8PvUfvIw7IDRglkUgcLizQAVOktwrA3yrdMNQ3H9KIhXd7fYLqdAy17J7YbQ3PWg1I9C3aydFbyZvW7XZ65a\/v4TDvRN1+JLwv2OhYGS3Kutlc72b84O\/RGUfTIe13fYY5455AwyxLo8Vr81JoUs2nBeVVABBgdtkZN0pfXNoH+Hi3jUatR4NpxfdV7UsOpQUdhUItSOQKsUSlGPwGz1ZucCRreZRDsFy8rJt2\/Y6JIvhp5vsSyChOp7kp8Gj7QCidvym1oacgYh3GAt0l4Ug7qUNtFrgmJgzN3cX1xMa3U7v8NKRZaeA8ZI\/l7ysxuppVEbnUNV5rBERKoST5DdZCoggsyq0Rx5GK9fTuNVByaZRLfskR34iwDbnidla4aauvUX7gQ1gMYv9yW8TJdbNy7Uj5rr5pXzrWsU1zmPpHDX+getwGTj94ngnxidnlx9gXlI2jHOZsd9qcN4AYtHXsNkZk6Zwns1X0HXPi87b8QaFThHiP+JSSP4qq35PF0EYFWPpCR+DD+Qr9wA+qyApxuZXa0Rl6LApKjt7j6dZt67awM6k4tBRTLqGuBvQCcljNLNlpgmhTRVFFTZyae2cqLTIjgGtTp+KNZe3lrjvvBK9SuA8nXrWzANoiXl5zsnoWCtWdhnUI7X2Eyxi\/n9r+IrG\/MRrqDmXVTzhU4hdQptjU6g9PzCp1rItNeeeic\/Q\/mxA3F7aU4VKl54qIN+8Psd8idwXVBJTqM8PHZqRgb1Xfr4DlMXB1Th5AwABzxZkeezI9f4OeHe\/5MQohtEvcIa9Ufmcv\/EpgTAwhjlzy2G74l4Dgdaw65QQklYkE1OWohnC7mIoT9A9sFSND2QbJVOHRUnWasP+l5nTMv\/NzqPmb5qkFxXcDDBAFwfuiWqPNbzo7DIPuWsJFH8jSN9STFcwKos\/oU9Ebf6pkxT+CzjgUby2L\/V1H\/7ytwY74KvmcMNGV2zfflMZF39iLUI8BOH0RqcLMoM1tkeYcBEeK7yGUKKeIxrk3KOBQV0XBt70uzcEmDPOot8zvJBFnZFCPMJq3rKA3kT6lti7aVLM9AeqnymwO2Q8gLZM5vPnYa6WdAMdA9RegDt4ViyWc1RBM7qeL2gqB0EPJyA7yhIadUteptUYyLWJNpiFK74Up6j\/ekvzXhoZh5np\/sFeKXFQhHqzThqZ4L3l3zJJNNqvS2b8r3f3wovV\/JOjUnM04nvRCfbOKaplZb6tECHqQgH4Kbku7SAzI\/39wA6dusps725AAf8C6mLu4ES4zjLqmCdqf8rjDc9OFoo3fv05sNOB9p+n7quc+N75Pe+L0eI14jm0tTiVi3iVxwvEkcLBUNxYa431cSjDWUr0+0tWH0TcEZPattjyfh5+qOe+H\/tP2s8iy0GuOY9Kl8NIj6B0NEbTv3+EJb0OZmf8MyZdDKAhNmdR7oReNY1pBGVP7rb9F\/ZtAmcEl9paM9xNEIXgh9NKchUUjtuP5u3k9PI8yzcgJrXO8mZZ8EFVRCWpcDBoUKr\/rSPGIz2LXgnpjAbL1dT7vRldJxFXykCVwORCAWBytz\/MGQOmXVk3I2dF6yIki3NAq6iJBiaDOqZuGife\/\/69E5bQtYwlksdAj57F+3rAtiuNtWEpqyz67OrEHlsO7pTNUp1UMeYd3wzM2TJrVLEiM1CrlLvU7K0BGRmbNiGRQN0yiYOl+Co4VBixIC2l61CsWvhvRF8YDeiYIw+Fb98F5klrJDTSnOW4OCen7rLIyVdpBDSaK5nGubi521BT4SVlL8WkvQ14NEq7FJw53+gS0cBftb8mXvrGIstG7M0FLwFyvpGJaTtA5QtERqrVt3rQGVkcA79pM8Bnq7YtCWHfPOzbr3a0qcsEkbjPeuNaDp7llHmuJR2jCq2\/N4xo3D+CMvXxwtX3ll2NgpLfft\/eHOBsiYsxV6LIuRXjo5Dt2Gral5OvsJFMvAytR3rz4EtMEpLou25upGb4L2H235B640MLkbUenr7QRgSmtrpXKNiMvzMqqfbgouDWf6P6rlCPk8e7gNdk5+OpCoDyd5VfHkvBZi8uFFnzyf+S\/xLNGM1i5Aq2KSiEdIRJkTH4u\/mE1eQxKQtKLSZQ6\/+tFA370WvtVAlPR0CLjrZP4kXk\/a\/hjnqynda3jmkrSgG2N6rvnym+HAIbPOpKeQU6CtKnZs2McMLBB\/eJA\/85EPMteoyN0R7YazaClWdsYp1cSZg0sPm5\/DGhWWnSxyt9zNRisq3BMjTdNnK96wtlYllzNpcxJn4Jy8pKbmlTjEbIEuzT0eojXh\/q6KLZR9Eprlmc434pVewTAj9kujt7J6JnFpsFqbg9Z426YhRPz32JMyfCOoOmVkDp8kITS\/MmVq6\/lxADA3UYN1CrBxEdX4\/i8hdAsQiO4HMFxOTrx4khFlskkrqTQiqe3s5DjmTUqvmE4UshR\/cpyJKBts\/cDLyXoC6TLxIxaoXtWZhWNMRAoMsgWbtvN8N01\/mzD3XP\/q8IgmgCyJ9\/IxDotkHVLFr75u2udoJgF7Nvtl6HZkrSdoP9auljdURv4dwR2mL6R+ATZEz3veLQtKfQ8aimvzRNfltEAsn7xOIo\/RJHYaj\/Hm\/5clnlcJt9ExElZ+2Zc31GLbk\/DloYyiTfjobMCrkuuHchjoYXiEKOLkYARsK3yy0gQyIfXDoexzLLNElU4QhykcOexE3fDwEKmwJIH1QxqZ55mQzqKNmBkQOcgNQTNdg4hcoiqrcv6LuM4lgNvegD4FaLbwYdiD7WRGxXmxFZLWZHUZ1GxHZwTSnB3dNEs8NXvfRI04Hbawc1P5s8ZnBuE8OOZ4fN4VRsSCgkr0JsAUGJzQQ\/\/HfyK3\/brxZN+Ysn5IXwmmCnRDBDYA0FqlDSxxXO33i6EJMkj4oYXwbshHI05Fbqf2TtYGQJEJmOwk8X+ou93TM\/ebkLGLMnP2z5ecVaN1DWCQ0G0+3FNBueEeFwHFK+7RY8sNGgJtQt9kFH7uT1CuFZpalpZpwRs2if64PLaaYqeUPaBJctCYiX7jqTrebzHkmvIsJBlMga2\/mUo0CMOGtey4HTZO\/5a9uLFyKvyfiGt6BprtP54xdr49UyJnm6FrKlHRTLNTIygN7VVY17kB2Rd58kAMMz9ft3mjnBTq\/Wz07L7T1JeWKSqrnPB012QIR9PNg1LIADrfvduK\/Cb6rEHg8YCq1Fqv4sxMBUF2SY3hbXTmvoqJBWZMim1a5uVHOgAWW7VK+HVfyLx3TSL+PWwu3viLeBrxlUcdqMSA0Sw4zfC3O9OlVAqcBWWeDpdWyUHX1joZRP1X5rf89x4omQkr\/mY+SaxYuRMTPomCPTyn4+9U2J0R2I+tUTom9bRWuSzs+5Xp6zRyLZ0AONyN3rpvNFo7NHl3cXjQDJ1sxyb23oGjAdpoGY0P+4NfN2MV\/TYGRdroFS9uwkFPPAyLqtjA\/wnBpmMNu+AfhCR0UI3i7ADlY8RlJRA56P+Sbt2a1sj7jgRyPqU5sQ9KmlSLKJ5vPT45\/rsbPAihS0d9ZeyyDHjbW3lGXZWlNXfEA5yV0p0a\/MS135vyTN40vADSGVJ0ytfqS1w4xe2P3LiKcnStXqkQBQ\/1mrIa0wc6mEjUbCyVKcew5sP+RX3Cvw21TSVIgjUTBjuAMYDJLLaIJH05Zt7mi7lbNmHhYpXDwGuur88HwdCC4KCCMELFtOCr4ueY\/EFggfAur34vfKvpRXS20YqpVrxsF7DvDzZwF5Jl\/kglx+0XduaJUQXJQOtEdSyJgDPYFdEtDwV+J1Jy6jnpaz8I6LQWv5Hgpy5OY1ZEOt1Mu+zWbln8t4uowmvyBuftdwo3+lvISBWnSSkL1K+Fm+A3aD2IopWG1opmZtj8JKIRBhNPJVU5aa74bzTFs+eZ5KmetOaYDWmD8QEq4xsVl0mFsG9qZno3gKIkQhd52RvUnirx8ZtQ0pHyKUEc2O2ghzRmnIqwPsc6gDEcPASWQDPpPOMtHU6bojflaopq0iAN+a0+FBYTG1OOFNrrjJMEFcWagnJVLcBLBC4Ug6xRo90zcxWjTj6Y6dcQwpxP54n7ZJAgK2xCUDcZIM26S9b7YeuYmL1RCn3Thb7R6or85cEKYUzca1n3IiUJMaxkFbFTKzSaTocZJqsgfJjq7vgI8A96ziuhMAq3t7+SIBbeFMErmoZoYg72pVvO0NdC8ABEDf9nCbx2g\/TnygOAfgm8mFIMf6SABW8dJYFHv1SajM7txTkDWRev14bBsxhFnjINzf1Ye69k2XzO2UyloGiVwRwq7JBseR4q3Ogi34hrmXmEv\/q8AmxKx2h+yP63dCf1R9GciLv6HN8KYG8v37je+2YVnSKgSz31+milVa4Ugq0\/ZlkrnF1+7kWfJN\/Qa+KZu0P1erVmxLofnbYuVMgTPsGE2fceU5lPJNPH0MF\/6Q4xfeF1wvRM22X80NuKO9od3UJJ779gqlEl4cUm54c6Kssp9fEcaQOxK8kAOtp6emjOFo2i3XGpo+PV+6JyyWqDCbmuYgkAi6oVcVVhcGPQ9cOgOqz+EKia96XfdB4\/\/HtobiT1NHCgnyk2xI8vgfZTMNDYTvPgK3A25hVm3J1p2pmrQMaB5JiIOO\/bg3HrBaWNy1tLF7SjPRONEeeaXP\/sJc5hNBpU01xyD1URwnBjUavudydyRBOkp+QU03Q8l3RNoVGjsaJLaBieJiYKFbNyYPhE1m0sSFc58T9+L1VlRDsM9AehBurzcInsXeM24Xqq0OFI8GdE2lQRM5ijxPXrga\/FxWgEQjx6nGvINON8M5Hf+jziRRFhGxhUauSI9YnGuLfa7Ce4CrgP\/LTa6DpGFyxk1LZ9jXnA9OMUotIg4U+y183n2zA+s2\/43o9EVtAUGQTGDqCBW14OzbNsyIUKMiRq\/Buxs8ZuHXh+MEiIkW46D0QQ4DiEd0foE6fCWtZwgKB1gWvpLElbnZrZJmXOsWoalqIDMNUm2NLb6wtYhEyaYXO3U1Y3tREnofPzDo1FfxkgcBcqXS8CffP4DaY2GyzxH4LWqHyaY1S1J4WBTICDbbqMTKLdoeZ5zMOfzxM09cpSTn9ZWwXLS5m+KZJfvZt9SmadKTs6Cyudb5Jh+h4tCIBwIMD1BvgYGb6U0f45T41BZa9uxZlegDU9Azu4dmt0N0wu1fO3O1lRLebAdY0x9LEhilGuZmU6ii\/R+mpDt2lyXlHo2a7VHR6B1488Pb2WegbR\/DR3ryBSAOyAz\/rfIa+isLiX3UJI3xJCkBlV7pwMNp\/+APOBfiqUhV1tqlyoTsniYD3bqURiM6DbBTbJXqabyo\/dMLYcWN0sjT7Il0xi9\/vCWnmZsoa3Sk2bCo02iB4tE0NWIOJ0s\/5ISkJgKESivghUMdNw6Lqz6eyfsvBRNDRuurMvslWDEB85IpTffoa7O\/bTsjEoI1dIA0qjT\/9UziTV2\/ij+jRt5o7WvBG37tfBZizTZSC2TNyfPgx8OTfL+oB2fX93BmZjPUko36GBvf5X5J78wcMJ\/lpf3xsaJeZ1BxjrfQEW0NP0XOhwt1Okosq8dA5nYV8Ot+N1Xso3KJ1ENTMpx0iURiAdph4Ybrho2mCoeJ+j96xrZsRPfoK7o884VTcQd\/aqVqqtLW0S","iv":"615ca7be03261c30bae41dbe6bb9d27b","s":"985245f3292cd860"}
Share your thoughts. Click here