Multichannel
October 1, 2013
By Joe McCarthy
While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand's image?
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","iv":"14fdfd190c26ece36f73e76ad08c146f","s":"d3aa1d5d6113bf21"}
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