Mobile
January 25, 2013
By Erin Shea
Luxury marketers are increasing their mobile savvy through touch points such as bar codes and digital watermarks, but are QR codes effective for the luxury sector or should marketers move on?
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","iv":"1d34d329ab0f0dd7c5bafd59677a91c1","s":"a3b46fa89d96f634"}
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