Mobile
January 25, 2013
By Erin Shea
Luxury marketers are increasing their mobile savvy through touch points such as bar codes and digital watermarks, but are QR codes effective for the luxury sector or should marketers move on?
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","iv":"e132ea8b5539ff9a740d367b9b5f2ba4","s":"ecdb2c6a2841a198"}
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