Mobile
July 5, 2012
By Rachel Lamb
There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.
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","iv":"3add4850fe6d63069ef00be4d581e496","s":"82e93a655adc6f9b"}
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