Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
{"ct":"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","iv":"cd99c61e3eea733bd129b9cf6bc19ea9","s":"dfc9844d36378221"}
Share your thoughts. Click here