Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"75068929ea5637fc3e317d96bff19293","s":"ec3e36fb88e8630c"}
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