Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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","iv":"9858f034e64410f9ac2791ff024b1567","s":"d93164c4033fde06"}
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