Apparel and accessories
August 15, 2017
Zendaya in custom Versace in the music video for Bruno Mars' "Versace On The Floor." Image credit: Versace
By Sarah Jones
Italian fashion label Versace is leaning into its association with pop star Bruno Mars, turning its mention in the recording artist's song into a broader branding opportunity.
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6COoS1f+36h929HB+vvwSKYKCs4Eak4but1HcUUa+\/gSP9XTAGxb\/Uyw8+lvh+Y0fjL5b+\/qvQFlESaOoVVaeAWdEhVbjnhEviGrto\/6j5fth2VFnrwpkEv63Dbyvy5dAmEZ0AIHItBfh6wJqmCqfoS2MnHi5IoUvLIywnlaT0TTBbZDCpeAVenqa9n7Vqr5rnlrkA9UKEtutiGehgLTnUR9irqcPrmpebgyu1MJ6KjMBEjN4lUNVXvH17Z3yZmj\/qUwPZcHLZwzqsEEEl9XexR1EcIwJUhVZ\/tDZ3Ob685k3GEqhL\/pMj4ySC49be8a+fjKftOGTlSwsrAuK4qRKie0kNsNhHHIhrNoUSV0QZyLXMiyJQVg5MqKWzBGMxzI3LN7V6NtxUddj\/Vk91yaqUqYNqp1z1eqvhil+PQOwd8ry8jl6+bopgUUlFDRwZgpuUmrMe8\/LUvXi12CxkmGG6GeBPys8ZsB7awoOVPVW3mHrberu0iWIpQAt8kRqMiCxbLF7\/j8ENRRh++A9+os+ml0vooPmIosUorEqxrAxXc2oDD36x5YiScpRTlzRE+F9n2cs16A2GtizGq2NBQj2eGSfW\/t9smT4hMpu6SgI5HB1O9dKHAMfWL6Nh5wr5GBAAnkHu45inf4Q0lBjrAcOfRceyD1EqyhlVFmduujF9cemeUd3fdCjH2waHQoPjOGvQlgRuoECV+XZfdlmV2XXgzoJsxiv9mA1NmZXmr1Z9LTTlOt9gYwQ2fmXjPv1+ck8RC8seEXRtYPInttI3hTOe\/PX2YXcbHdjlH3vwg7EMrNvgS8w2uYVWWU4f4wgTJwyLsYxm5Am2lcAZ5VOSVS5DNGYZPGGvSdvHrBHKm7O0VfEs5p3O0h6g0U1juUK37R2ukt0Q9ApEdUOuuhxl0LuZWvK2jN9v040ojkHw8cgyU\/Wcn5qH48aiWTH5xs1m4DFOVqRxGAh7QeZreUcDiHAmBpMJvOh0\/BQfC7OMAD1svsHB1pq02JInl+N67WF7gzqmVl7eMts2s6PSEMxMoj1eZdfUu0qYJbzmUhsS4PuuOnxsD\/TPocT22uuknk9XbZ6JaidFil3NfTsCw+dJF6FUM9T0LnZU45au5G1lfm18zliBWWe\/AEos7NrkIgIz022jkiqXjIWkwK86qJyLdxMt1+K0eXXd0WMZ1mfdRCNLAV9sFnOgeRyijBLb7hUegb93WqxJaWnAq85K+NUkmvvauk5Bpvqaf1L8SFoP13ByfPq0btYvQ6LdZXLsXNB86I5LFkvWvl+Eos6y2qKsQF7k2QUMdv9a50ahk5ePQ8G5pqM9FemBqkHDHVmYNWKtvFECfQ4uKP4hUQISD9iOY2LaL5E21DJGtpia1Dg+RvlbOmkPChFaN+1w03+0yZCJA2qrsG8zmjtduCyhkps5tcdlb8swy3Gkizelk5OquMFN32EUYH4zWUWZmeqR+Ds3uQOuBdFr55oG2sOCeZfJD2Kf5jjMIy2WV9rqh1IEiv8kqIBQh+0QW1Otxpp8uOCf48Cz8mXYNjQzT1tkms2rvwW9XnzvkgB5d0M0XWYonC4wKLT5cyzDgsBo1ykRlJlZABIpdte3xBwE2NiJhfAqRrgswDBm4gY7d6mHPzB6jNIrXfm1WVoIWmNgh\/KgfGNDRVCWAen2DMqCQUs4O7nNoYAE5I0KWTtxbqELqcyRW04pgKvHf\/78FKjhdEQX1KRs6bwXScLdXl400Z5BmsbQ2A2QiVNRqVGLvWwqzVQ8sDcb5bKsy+X6sN0jGblalUP4XtaoMKa0iVw\/OyhCm4x17FkBaYvaTuUrGxqJNCychji6mCaplSzs6l1kExYBet9BDkJVa8vzIKQuAakuYK+eSWucIErMVbV\/p8KRnVk9\/pghBsrK2AlVGZIFuqBg0dLJlavqu7+OzYubRuu4MSbOjwRFTM3weX886Yc0n5dJImNQ0fQVoZ2Cj23a5H+wAsdWOpSP7KqCsP581f5w1XFMTEeY3eENieXTlQYyu46ESNcfXq6\/tyJpMV0InpH6x3SyZiRBhtu+PBpAhTV3SxrbVzpgSvG9vqBudAuzijVtYS9I5Mv2gi3vumjtr6tGsiE9n62\/AwhOWg9aGkk2s+dd9IocW8nYbZQsKSfCVwgZopMmPe67qvNiZ1HgtczsGbfBYWGD6BXokzU8mrKxTpIrk5rqUOWhMwNB22351\/9x2h6u44YjqAj+eaW+0YGVZyYVtEIqlFBuCd8\/n59Yus2YIpOeER6X5PQF5j7CMQbU3YiRz80QhdIeom3vpyR3\/xTKyuJ9qdarRm1IGHlhvXg4dz1o+oCFv2F04uqjGy4xiP1AJu1nfcnEaCmuGq0D7vNebv\/iWlTz2bsA+8mjgl3S8jM6O7Q0g9PnoflLVHv\/3PUuAgAmuzKzoW\/mgpjmLlHMaXAf47raja7SO4YKEr51sP0AYH6VVWiFrCEOxSK0I6Pq61Ie3btZmy49iibwzJgMzSU4DVlvD13OqFgh2UeX0h\/ytNYTL16wJVEes83Ob7P8xFxPkuenY+voqH8u+fDPJKLRcizwoh\/vNc67gPivN4VbFL1TkWimOLS86Zugv6wg11RMig\/5H7E99OZ9PVhMbPE65zNP\/w6oIHyXilu1WtJv0XQ2GVLcqU0Y0guBCho8wCbZdYABt978dx587FRbzr3g1D8Ad3YCrs9MQ1p6X\/+y\/I\/HXf5GOXXGHsopSct2SGDxeYKb9A0Mo5wKfSSgxz8wL7aAAcrUcpOhcFBMujZOtYxZ1aCCVBRgUfjt0blFV+VZSubor+dSxa4KJXkIAvW7EP5nbvE0EDbUzWn92n3ussdxZyCZp46RWqKE5dMCrysvS4KduEJoZB+ybIwd5g6DGz32CTD8g5Qr34JeC2\/ExYNGvVrvj5vCfP9IbKfuuIljV7PZ6pqwkS4i1D5+aicmnHlRokC4x0AuA3GNODoFaK7GrR0dOEOt6D\/o0RsAhw\/qa9NRwBISC6fU7yDtVWJ2eRmCClObQtjYh9mIDN2j1y1t4mS4kVIyjTWBtfrvL0Q3xsSEwBW0rn5IHJvVdfP\/tya7tZMiUQX\/CMBKjIfOr5oFQXBBLZjhXT43razOkNXAY24SRn\/UdIpdxGF2ZZ\/mqB8ek6JysMsEwYwl6Ysem+f7fXAOWf8G0UJFURfzB5H4odqo\/PVjAaH6lc9H9T10QW9K0bU540HFu6Xlg6oW5vi\/JbXsa+Q1DUj48Hr50ZLP8QY79+FTXNz5RKTvWF6GKGNRu5pkqPO+2\/m4FqMvN6mhwlwxh9CTfNdpbX\/TjXnz6X4vCbAqap62FzctTSzqyXxSVpKHHG3j75F73eqg4PEwuk4gAbOtPuZazx9uPzLWIP1dOfC3fKNEo1KvMix1FWzI138NjlsNS5tN3Wys6gbWrsn1EIXX4prbw+l2BtyXKvtsyJdjN2aOEn0H1gb5nj0u0JXw9kYEFOt\/NIWHerDcBDG1QyXeAsjk51\/Lsxbsi6QvbdOqBT\/MAQGChTSUhH8oF+8jR5SWBII9rPycGNQff60FmSzTLqf\/juLv6p9OHckvqFiAIR2YSdyZiDazzMpFzEgjKvGNyjdTJfbeRyYTvKSbdAp9H0qOjnBsOtklazb1dlP0EcTWDEUBusrMLQLlC9Q+W8nbC0SVlz2jRsFFNuOjwAKdmH3CHyGbTL1P37+wn7SwnW1z0psIIL1HMp4yBU9\/YDBOoYsxqN766iI8nr\/o3dquT1a2Zra42bg5K+IkTqo6dg+DpRJ+S8EbFLl8HwZUFG3ZnW38v04wNtJVO4kKY4CvLq7fJW048MggUgkkXyxvHDKdqAlmRP3p4JcZEXYRuKul9C8xxqmBVb\/S\/PTnV15oAvL0k3lYmT+LExu9LYZLe18zCRcpNLxJpvQ2kFlTg3tKqf4JuDapKwNRC8FwBGd+n2jjvJ6pJyOE+K69rEoFmt\/sIsljdlWVU79\/v3TyoAkjFUT62f1bHojAaboOoHjWa0o27GNSwluswbbmdO9qQqpbJH\/oOBIt2ZIBDj3MJF1LV+yBrF3QtKMQ1sxRYLge+pkVCEh09\/iXnhID8mksPSYyspHOFYYOXpTu6kssyd4jvwo0AdzYqptNx\/3igWaRvvVovm5Q7oPGKLi34sJY80Q+3NhY6DsT8JHAboBByFfUt+m98H5YQa4Al4rICJ+wQewpJQRjgig3gsXILSUbX6\/sGWhJKuXhGDUz9JWNz4u5mV5KVoXjDeGtkUbtwQ4\/U89ZV+rEl\/eUpBWsUGCGUJCsv96fK8IZDmfGlbLjYDJUBMfz1rDIF7AcelwJToyQYBYkdhaWqthCccz9k7yCmJ4skNtpfMv33itqo\/nPyCFNyKJVrOoCtMIze8SDIyc2zoq29kwGAsqhA8rqcUxS5GdtF2p\/t54gLYeNEWGX5oQIHcT6J3aIG46Bv2UHzvwR1DNQleuZpXOAOXT\/ZEG99uzgvoyXd43mffsaoYsWvS2+PJwfBuaJAs4FhBt4+nFs28TphZvwjglecDaL+yjBElhQqm4pN3pMg5tWC5xlrNhYh3vD31yH0ZqDYpzBztR5l2uFTzkzg7EPE4YvKUTOSnT40reCmvCM2ksIZSqtvsbMmmvjR7p4H8jzS7VT2ddmLtnYROT0L+35ENbTMWrc6jH3ebChpvohXbQhVa\/VlsmVxA9VSK5cCWjoZpQuJDGfaV18E6vBfhDi9gqMnz5xx6M4Z5myh7NO1JFdWwQgvaBLJSIHeQd2p6cbRCx0ZpaRyBGkzTSoMEkPVO4hwFEmui6zgGaeEnYy43Yru1DedbwsrfwcMn\/Wd9jDbNztjLX+i8Vz3OdAzgMdUIv3f+4g\/b6fLzza+0tiuuTTTnNU\/zWnlbFqQ0wC7W6stezTF4VdHmLAhEMreyeZM+FAhcREP5W0bWqRo32mmwV8I9p3VdPgzQYucptAC2lyTbYo4Nx7eEqvJfc7wKvVY7OWZ6Q2+I7x\/J8ZUYY4wx3vKkDXCrB3Uqr7LHrqP6NsjByt+8r0rMxYFM1van3wqqoYM8FnOwz\/e+o6bXmG4szCipJ51g","iv":"2aa410fc108819bb528926d1fd5c7f25","s":"8ac1d7b86160ab03"}
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