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Internet

Should designers have their own social media personas?

March 9, 2015

Instagram photo from Balmain creative director Olivier Rousteing Instagram photo from Balmain creative director Olivier Rousteing

 

By Sarah Jones

As luxury houses are becoming more active on social media, so are their creative directors, many of whom have established their own accounts separate from their brands, featuring a mix of personal and professional content.

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  1. BMW sets record with funds raised for education at playoff event
  2. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  10. Quarterly sales down at Versace, Jimmy Choo
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