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Marketing

Should brands keep bidding on their branded searches?

December 6, 2019

Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG

 

By Benjamin Dubuc

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