Marketing
December 6, 2019
Question is, how much attention should marketers pay to search engine advertising, or paid search, versus search engine optimization, or organic search? Image credit: DLG
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","iv":"b6e281670bf0ee105b9bcb75858698e7","s":"911aa3f00936155d"}
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