Retail
August 28, 2017
Most marketers are sending emails with subject lines that are far too long. Image credit: Yes Lifecycle
By Danny Parisi
Email marketing is still a viable tool in most marketers toolsets, but shorter subject lines are key to making them effective.
{"ct":"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","iv":"9b5f65d3bed83a904796dfba8b62534b","s":"164c8cdcd8b70d03"}
Share your thoughts. Click here