Retail
August 28, 2017
Most marketers are sending emails with subject lines that are far too long. Image credit: Yes Lifecycle
By Danny Parisi
Email marketing is still a viable tool in most marketers toolsets, but shorter subject lines are key to making them effective.
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","iv":"82a203e97729b76172b09344bd5e06dc","s":"4491c78ecd88f03b"}
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