Out-of-home
September 27, 2011
By Kayla Hutzler
Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.
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","iv":"bf03bc448ce87ae66dbe889ca98c0bb7","s":"ce4b123534bc12dd"}
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