Out-of-home
September 27, 2011
By Kayla Hutzler
Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.
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","iv":"adcab23865a35fbe22a36884e0e26473","s":"d0175e7458fc74ed"}
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