Retail
October 10, 2018
Retailers and shoppers have different expectations for fashion technology. Image courtesy of Ferragamo
By Sarah Ramirez
Shoppers and retailers are not on the same page when it comes to the future of fashion technology, with many brands investing in high-tech features that have little to no traction among today's customers.
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","iv":"81d15c23fd519bdafc9dd25c8541220d","s":"28e3efffc09a4acb"}
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