Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"70b1ec503dcbaa514225bd6e51c0eae0","s":"a00d51e001594f22"}
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