Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"0647c44cb5a23ad4145550a6fe7d47e1","s":"906819ef00eddd58"}
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