Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"da2d5ae360f6d0dfd47e1166b8658d19","s":"b8a9309b7d3cccea"}
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