Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
{"ct":"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","iv":"8a353dcd0c4b4cc09f4e07c973a9884a","s":"3fe428757716f111"}
Share your thoughts. Click here