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Retail

Shopbop unveils rebrand, loyalty program to expand ecommerce reach

September 11, 2017

Shopbop's newest campaign promotes individuality along with trend-following. Image credit: Shopbop

 

By Danny Parisi

Online retailer Shopbop is undergoing a complete rebrand of its shopping experience, including the launch of a new loyalty program.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. RH appoints new co-chief merchandising, creative officer
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  9. Aston Martin, Apple release CarPlay Ultra
  10. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
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