Retail
September 11, 2017
Shopbop's newest campaign promotes individuality along with trend-following. Image credit: Shopbop
By Danny Parisi
Online retailer Shopbop is undergoing a complete rebrand of its shopping experience, including the launch of a new loyalty program.
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","iv":"b41831c435b9db20a2747dc080ded3b1","s":"4b3f9d63e88180f0"}
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