Retail
September 11, 2017
Shopbop's newest campaign promotes individuality along with trend-following. Image credit: Shopbop
By Danny Parisi
Online retailer Shopbop is undergoing a complete rebrand of its shopping experience, including the launch of a new loyalty program.
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","iv":"dc3490997b81e58d984cfb5e48953d20","s":"2020f9eb90af89a6"}
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