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Fragrance and personal care

Shiseido recategorizes makeup with a global launch

September 4, 2018

Shiseido's latest makeup line. Image credit: Shiseido

 

By Brielle Jaekel

Cosmetics manufacturer Shiseido is releasing a new global makeup line, unleashing a revamped method of promoting and categorizing makeup in the process.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Pomellato reveals exclusive residency at Bergdorf Goodman
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  8. Luxury brands losing ground with younger audiences: Bain
  9. Lexus logs 25 years of 'December to Remember'
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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