Fragrance and personal care
September 30, 2022
Shiseido’s perfectly-imperfect cast come together in a culminating shot of the branded film for its "See, Say, Do." campaign. Image courtesy of Shiseido
By Amirah Keaton
Japanese beauty group Shiseido is extending its reach beyond skincare and into the realm of diversity, equity and inclusion.
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","iv":"508131d5926772eb7d021d6ab940ab1b","s":"802c65e9a0168ab3"}
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