Fragrance and personal care
September 30, 2022
Shiseido’s perfectly-imperfect cast come together in a culminating shot of the branded film for its "See, Say, Do." campaign. Image courtesy of Shiseido
By Amirah Keaton
Japanese beauty group Shiseido is extending its reach beyond skincare and into the realm of diversity, equity and inclusion.
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sOccw0saAIwLX03IJPtpy5ATK47W9uaCQMJDgsKrVKLkVLZDePXAzpaZQ+Bz\/jAFGunkXC3hXKbGbii7f2pRUsI+J75TVU6Lnkxa8c9lAn2O0RsYPiSVHlITolNcPYtPOx8D+Qvg28pHHTiJMsxnqdSvpyE2aBQJi8ZtazxAJiAnlS0xeyNvCU1n7SOEn1L+f\/tSyqEkVxh7OHxfFZafwpRz3GWC8lA93ZD9+BbYRdtJbTzAx02Tkm2OKvbP1OWxXCdouxGbaQv33GJTUn2Lv5AkZSPLSE7Goa4BaR4A0p51NoZ47gW8MXZonmuYvv5jOvT+ry\/JVdW38IesLmyQ5mvnwmHTBT6xEM8MFMso36t4tlYIePq6ttd3g\/J\/rOiu03aIzCDDDpzMcCe0fxWTjTh2DtJmgYpWryARYuoS\/TeE5uuWGCgQ89V4JO5GRu+gaCj2UO4Kg7zIAD+DALevnSidq9akq0uZOLi1PDrtF5DRLltvQH820ZF8UW7F3G0idl3115uLfQGCgKdjyFtmqo46EGJzB0G60NXuNxktjegUAUXeDkMPEJJYS0XY\/6htNxYlMBbW+4mgM5+oNdEgJe501XvOEfcsjevqBunRH+Bgvn02Z7E02f+XP+\/8n9Tzqd1XU1tVkcLimxa4rTR+Cuq7MLB\/\/wG7oNiIp4ubpSQUPwot1fKD37AEqKLhhhQeFCKo81gzOKE86X7feAmBxsl3RvC6wiQLK0q3pLj+EodHym04c7tq26UhVTCMWWe97h7Nf70Zv+HqMvK52dVbJ2xfoXOSSXy35qh5QEEfIy69W4+wl1RvKTGcvwXe74DCxYCmLne3ipvxBwDChOndFMiT13jFh9adAkSVprrNF0GDwSYucvawMJinSBAtfo04md6cfivNWjMHSRoRY\/seEtLuxAIEgHaavCtu07p9xkteF+qk7YI\/HD5LX8uQzL3Y+uFFn0MoAnJAk0emhZx1wzapymv789DwU8+aFBzrrZMdBKqY+lasIaj2aEuniuHUFLXepCrzZ2UQ3amT7e\/VlpiQPLp9ol9qL41xOAQALEi1qVcDDeB8ulFY\/Wuj8+gGnr9upmkmGLjQ0vqE9mxqtikPWRk4Ouvy5sUrTRT4ljUhSArcuMDTSkDHkZH41PQRPzUViFf+quAWJYAcruOq3\/tOzJcugD5ISdMfpFnwlZsvWlwgVP38FBi5\/tEckQDHh9Kr7ZE5xCp2+9VX1bwxaVrjhRFkuLZAq1uxJ4YE4BVMPhq3ZbwA12YnhG0ldAWmQCTvF0krKbTwMyhxTHJjcl0fDtv3jMhQxzfeuABttFDjfrK\/AM5uYerCQ\/eLA074p5vVWCkCyXd1lVfJyUiEKxr9zi5n5qahvgU4YqRgQ+5l0YaC30XX4jwqQjyy6JA6YnOyPbVWpTppLQmR05xBCpW\/Z58VUBWJgDAcqHxcURk5to95ebmygoelqpHcH8smW7c+mTkck4TTjA8hBPIvpGbhJWtLW75n043sadkuu7oZ\/ukc4g+f2V9GekdLD\/+LV6ulSs\/XyB5SvT8++lIjQSN3eXCfU+gLwLWVDpsBbk3\/zoJI+ZYXkdzewWyPpAbBnMmiJi1vpF85V7qZrA\/adcznPFdHv2OtodmfKw6R3BHv4zq19\/S4AvoT+NxzTywfv0zsWIQSzOi+kGcGY8OaSnWHeNo62sRPUpyXJU\/jGzs30uNctsptSi5y4musk47kIDh8WydT2cBmyP447p2LXNMoy9pfIzP8Hpv3nRI9vqI+FJpsyct6rigFoT9E+dNgdjod8UqN0FpUJg8BEqz1Zn6Fvt4FMk6YR1RX\/yA37IubM\/MHs2eKaWALl\/auXgPMuMSDt5gg8NIC6BARqGjBSHayMJ0W313g\/LVhtCKdLHzgl+muTk1A06JLZ1M+3awpjYhgsM03a3NFfaGcTi9UpjTQy50KY9nv6uJXTjU9R1Tu5ULc6Kk0n0m5yYCzc6lCO2IFvDuph5z5sB+QtowQQP0L2csZJUiuKpURtMvkliBl57jS+SknI7FK4OSB69FA3Cn859qWXBtB+8Hw39KeUefspsHEO\/I4PpqQ7aJKqeAdOnE+CSPaeWf0OC23T4HE1Vqik4nWbp+93huWci5MPlhByaDYQ0Y4Pa\/2AwBacB9BLpWGp2paGTlj8665g6mUafQDPsU5qy8hXZe2KmJtUu5nra+WmMUk3kPe6290Y1BVQl9Iqidl2dacObrSrl6kGmc+Rpk4MS9Pl7JQLDcVKpnhv7DhbUj1mQj7ZZrsRc23nlQ97Y4MlME3Gdiw5\/fYJ7Dgz9edZzuBBmNGVFrzFfN1CUfQGwGXxrHadqer1TvHgHIs1z3C+taNtOXCP4dNazSZsadP6AjQXoI8wqEbKt8qPgYGW6vX1IjJNmabUEhBh3Xs9ohPdafyscz\/a6wuqOERc\/XuE\/EOX28rgWseMTM726EIQvspSginlkPtj92fqSpr03ArMxjvo15DpmB47aTnuuuVoUjFtjBDshWrG9VEQVUU2ELrOO66hII9HwuatlVl8m\/NHjEj7Mou3pVJMmjT1RGcLbxG1yIXeVET3hFLgKfOYyimxkzJTAoXCk0BE0h9Caz9stuS\/T5w0NXE5g4H+ALJFTDkat8gbaIXIW2grWEoCZJuEPTC+lJ2gMCt32jQA9u9Ft4MlGr0ii49IusgBGvmUK+mUL6sAAWizBJb3\/E0wR6XvLAItnO\/oYlkeHMT9jLTEysypf1ejdCy4L465NRiVW1fYuy1fMG0oniaC1rRZRQ3koLYxkdrJdKF5qM5zJWNuSBy+bvyMAdh1ZDElbXb4qj7\/O\/y7IiYN1XWyv3oaCmSzcrwb2WKm0saY32tUq8ygmp8g6h43LIAUp3DJIJbXqGmOBMdRzRHgEUkJSoRE3iSEAceCjgajUden9z\/WwNsp83qMeeWQEufnQ3n\/7Uy3xD+TkZvboYpji+1B\/8o4xUa\/7mZAVoEmt1TnF08666cmVwJcQwtaBFlgoHCOOUl2fcvLpgcZWozOsYmHqtSXyuTBrh65WX6L\/0knbpP4pAIY3hcVx1bQv38bDXS07pT58JVjFJLXEu8WmXrCT189hKzFu3y9\/IYW9Q77pats4MTg3P9c2u7OnlyhuIU9s5Cb\/4CfZtrOOTaArOVYk8vPup4KEQAYRZsD5rPLGpJ2q\/hq554mcXhMpFusIOE1dutEY+cCJ7yh6OpSj5AAnxLyelS\/QwfYjS6kjZMPudLi7RGAihvefuHBmp8nQPRXuaCJx\/pl7v5mz8pEwCX0C4Ivw2O3OkYDwCV2iPDPwKKHOxy8d5Xd\/ZXlKU1VLVtapL2XIP7HTUO39zcLgR8VHrqBxfa\/hntksOC\/GeBYxTFoAr\/+7O08yvXeYyD4ZaOfv27HgWE4w+dxbzFfVO5SHE45jfcwC+DBXsYXEnrPcGELec3b0WhSmeOGyEGOV2xn48eERmikOXVamsWdyPjNE5pf\/bf1tk19bP0qZ\/eb7J7SnwnNMdJDIMyx5hrn9kUan2FGWRn5qMzjVECfjXz9Zn9OUU5evgFyM1WV5h2Nmt8TPIz1zntHGfBXyFhV5GA6RH1qTb7EvUAI1vLw1T7yGO8kvG5Ag6UK0HPOBiK1BFr34OsIOuRFwj09AwrqHOxv7mQ5i0WTgIxuURKOax36YDLFcb35C6lhmHBB8Vpwv\/rkvCk+5lJ5No2QOQ44oy3jQJ55JQ9mkAf1blT0Ybg9mlvHLRODssVkPrBBIXNZN01Y3LA0UGGMR9Zr46hts4FWC3gbTZb9mwXeDBiPl6esqvI+Jy0Nc6eIS3FmkwSa\/DBLG0Iy5bxvuevLeBPKE1g7VmhLsCglEWaYOE1ZfeN2fdXjZviGBpEwlZrhyJKwSwScEOVi5lI8cgwi3jY2zg6iYIPQ76XgCwpXuASWunYDW8f1t7JN3BJTnNPdAPpaSRpgEu5sbqh9meAow","iv":"0f306a215f8e8d7e0974bd7cabeafc70","s":"93ade40180a42d6c"}
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