Fragrance and personal care
July 6, 2016
Shiseido's Rouge Rouge lipstick collection
By Jen King
Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.
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MeeojnMedgN1woqFTJ20MSZThzch6Uhmv4t9+tYp4V3Lhsb0ft5gTvO1KcydiP1ThRljtjn01MNeJHd4vSQaX7WD+6\/98JBOkGEWbTH+4uZ5\/C\/uDUiUseoiTOjP3V+GiM32qO7uEpqcuxDG5I34ixhklmZkIyCPWExz0BrxJ8EI5VNB6S0Rm4xHuWFhChwC9NY4cX5TPc0s7\/zmXYRsDE0f7I5VM9FJSqoN4ScrLpe+1mHJB6x8idR9Q3\/8Ie8+CwQ\/hOLgeqPwCgACjCLS+MT9kopzxy4zxc+9elncvtS7EfjHS\/9xhwPZs323vMBHoMG2VeSBfu8zo9Thu\/0JS\/VdUtI\/3ftDtv736z0PXQZAiaCpnzfYmKIcz6X2zWF8MMKFLAXKPkWDMkmIuR4bPYd2\/2Z7r77SaZ8DhvGJ+TQVffH626zYr+XSWKMfGajbXDZa2g5MVLf00YySSw7X2XvscUVlg2ojEslsekI8b7Y98NuOTMCk6UpD6LOrzzv6FNm5Q76Ps7\/oPX5lM2\/L4Opd42TWFVQLvYZYqajZOUU1fT3erFe34U+QEGHnyDcWBrGlQYvgfF5FZkKfzUULetwCVZfKhNByqbKm3C\/TQAmjHVjwdWLYhcMqFNwMA4wS2706oyb2jhazRQ34gchU84aPW5km9h1ITpInBb0yHLBnp\/j\/rS8ATrWLai2y46mNb5vkvcXhozJ\/7PdpOBQr5HEC1Y0Xbc1SQwMJTOVlr6gAiGMS7QqBvHFsLOS+FjrpydVeV6lHj0xkE5fQs+PC6BeXrusqXYgONuzpK4kDXLehKTADDzeZX+NCvlQedAE2Nd2mHPrvq4jsC4eOB7D9KCXQnVKXsOxiQYP9XduQVQBP1RdCw+iU\/x9LggZO8eDNbmH7QUW3VOnqTMG6PuMQMEUSMoi8AtOVTfT1hB5RRwHaahkw25jY0hxiinFRGZg2K6\/FHnHMvW29MtzeM2I6PKncy+8NtJ\/SCJYdWHDWlvfiYEKlM6vB2bu8dwyaInCrPG8Em0uVHZxAoTzI+Gr7kHNr1BMObQb76wElPixrxF\/yYSM\/YD7eAOcDVFq3DLB0Ve9MfOygZjLK5d5cfuVbPtRG8aYwY0n2ZrszJYfgRHBBH3ZTDP1tafbZXlTb9rQ\/XUBsWvyVewkaQLUp\/2kwxgy78fL+flluC2iTXmV6JQDHpPUzp5vpE1Kk2fY3IZsqy7Yv7PBJhfugn6r7XZ+ESENqfVxP\/N0TXPdM1qh+4a5DCc392YQPoeDlTPBEiUBX3wYDxWuJln07o0awGY4VfK6hoAu8ywH504+Py2jaiB6sw2rgb\/WsdF6MgdJEjD4sQJWjWX6utrXXck3yCZ72jLDhvQg6NxLWYkBvQs0PPFHD8hZXre3\/P7\/CXhvOnMyaRSg+jiROo74PlmQ\/WqYJYvJGN4RFfQUh+dJvZz6U0GVNPc2cQTK9P\/CxYYA4BaAlvX8qDwrYvjNMSOuEqcPiRys2+GTT\/3RnkEFddXUB7zIC80xrVw4LbYQUT+0n9\/uCfMCYUF8Y65EPHtd4fmaeGY4D7+F4q1oRu2IwXl9SLrPxY9cTHdmO1AUYRqFYTHdhHWSt8kH9h6G+qHn6ZCfba+Huh96MLCjZom+c+ccGqh6ycenvAbEKLRjxhtYZW0krhTQCNt3WTvZybqi2dl3KNxQC8+pgq4BfpKSVEIZpNT6dwjOLm34ZNxLLpdTUyu\/zzyqxaPXjHQ8fA+CCnRXLnmd3ocBL2+CKyIh22noaOp0b89N7qrzKFovoZ7qbkbu1ukx1XhnPRJU\/qk6WNZ5EWPu1YGlbX9s6x7eqPDXcuWZKmtGrB+K18xzgWaa\/derD5PBUOPHp0xMxDJY8QSsRZlfrYNOyAkknnFfnKG9bl7xtLZNdOYCo21JQNGJjgh\/d8FqOd+pjZc5E7BapfiNEllYnTP0rcMub9WSfyc0MuIogYeSrkc+Pi8yH0UjlVwyt3iH3LoYqptu2YOGRGopDSZ29g9bJ+7YTh7038YuDqd+M54ByU2HsJh02eN7cfoOybmy3wAONxq6tb\/C7uO3NSkUXevUKem+cbWwkjQe6lYAB53m0oWMhCsJeM\/FVoiFu48bR0Ll28wS04+Z2BK38cO3o9BHbrCyOvJ9FKMCy3f6SZxL3gXMLdP31NezZQuwQA18g4zPt+MiGJMT9c+AOWu4OyaqdwU6noo4ZcN70AsLydyTwPwRfbnC61TBOTKZlodabhr9dVT4nGYEbcjJywIf8BnhWS9u60wuqZ5z7VknarUR+4dXj9NcVSPgvUvnCsS0z0gbukQ\/qhmTZgo74tZxYemrwjWE4q0ZmeWUFJlWqg6BkF17lWy09lloudhWb9LSx7PzFrin\/qMObtrpiAl7Ki\/yVDP3yzBSPuhysbH4Gw81T6z8psvSCBqSVpHx\/NEgoICgNR9S2PplY8FifmHrz8B7XRJZVmh3s3IhFbcRbiEftaKQaJvoFfzceXhOsGofNEF3TZQU0mfOFXnWgRsvAVNSwZl9eYYN+8O1HaWQ6s2lmrRYS6C8DMwuKbW1opVpNIhzRGwrHjwvpR9SvMkn8sS0pL8ONk5y8UE0S18WXDyQDWtc2uQ6lxgS2OT9dXMnTIOpdWOMknD\/zkeU0nEswSv2IZXMzaJDt\/3zNX5M4MRBXL86PPJjPJSaAdN7ptjRRcaXoxTfxTj9xK1csYe7qJ5jzAJ9uuVPlLdCx4GZZ8Ief\/3KdalxmkTRDDvce1rKquxK0qYUfOjMNKNN8+QnlmPsnuFL7ZpMU0UGnEFOvYRicZklu2uoEJ6Qn+0\/bTeOsaSOxNlkL2sgOD0V9qqM074Ry3dPI9aTz+nQaN6x4wy3EJLuEl2y0KjGnqeGNrOd0PoGxuwnbRNt+hlRFRxZgrlA62PQJ6rKx+8TLS0LcBBmhTs+hA2vWSVtxLpVqSzCF4kEHSb4qmAdDbhVcWXszdwKyUjoQYwAJ2C0vyblhzICfDVAaBW\/F1nwl8qB3DPVVwiP3mXWd0kUvqYMl1sv62jVgWzD2eUq0ApEqYPleYo5DLbbMyefJUylbilJkaO2Vme+dIS34CJPlw3OjEjzSF8RA0OGF2dMjaBeeuMldjUIgvsT9DGD4dC0xd\/4bS8Nt9\/JZ1lwlqbmAg8plJoHwzya+WvDVDwMgtjbqs+8QUdwaQxPUlafhnS5vatpH1SJhUChp618X6mBBitnxx2Pe59JgDiW+UwcgfaCG9TVBF0LcHJVGXJKQrYdTnY41aeLH1kzjC9HuyE3ged12KBs6a4tnM0DcOAJ27ljLaqjXZStebit6qbYDXJBd8AffrDP2FjxHNntJql+9l2bXYefakt\/SrcqyCQfLjjQ\/wwgB3moKcK\/ylvr9fQ8Oc0OHRJrpA4abw8rK2OAo6clU7RBrHcfrrFDdehXN96U7appXy\/QFozxe33dxofPcoaMV8h69rE33IcVhHYLAySbl2NhgbgpYzHBdUS5j9uVVC0YzoL6\/Dc+1al0MPce0FyY8oOZS8mBIWedQguPFs617pY7uJkfdWvo+idU0kqY8sfrax1XYbXboKBgtVdm7cVEiaSvNLaE2AlZoxqxs6iqTu7UtXJCYTnjPYPB61+eEEWtaCwA5\/snKxytpGWsCBjzjfLlHHQcig\/MTW9u2ozz+aFyd9a\/\/YWqR8ZBrGISjAD\/o4RqsCX8ouYiC\/p8gsvPRdUXaumC6N6BLBHwLuhqg7aZQZat63xLNvFMd5gyHsUDPrwb\/c+DvaRXACd5vrQ1IwwdS4R+3Hl9RDms6RZ0zHJCi6nh0lyMXSM5BXlxjxsv7wg2m6YM4PGX8B\/oclvQajMNhDn\/U\/2dIMOv6fUimMAjbOW6OCbfge5ITPGMcDkZYZ46w49LUtcokwl+8VlNYOsXcWoS7zCIUvBFcadcVtgzXVzOLXjwB3gVDaqf8aqviR\/IEesWt5rAUuqgYdiR8sOPbTkjwriZrDapa5fwRwc6KID4Km7OzSJdmZxnUbS1rfPNfhZAIRRy6vDkXUZE5zcTzkWpC1+1y+rPv6y7lUejTjfYdv1ucmupsyOI+qclcRt+6J297WwoZwBBWL00K7BFV48uVUG67lwrG3beAvfrCzaPxUSw5qnL5LdZ22sduZT71B6+WwMCh4h2+33c0gfsbr3N9vnhJgPSvTRcukJquAnbK4\/obNrwl3W655PNisX4tlc2OGF+c4Y3uJyZcgjVywmqSdSoT7tII\/i+3115OmhvMBxMSC9bFRHHx9k0ycOKscjjPHrjsSvVAmpF3qNTNI1AwnO8l9yDli4tWV04Pa8p0\/XWGptQ9wbcDEciIcLuRk1vQEy4hnoZNAE577t\/AmyP+hA3g9zk6Fx30Op8DpM5YEBIHJfNdZHdX0f+an5xsE116piOZcy5c5K9p4PzbNJS7tvv7LYvRNDFvGH3FSnJxkRdUpMjW6Bh+CIPCdvBAwGm5ilL+lI2K2gEcXTop1Ja7oXDafD0xWHe8UBHsGsB6uehMh04nKuMbEXkZxJYgmmq7hsF+wNOksp8U6rlhoVW0k1CjYvPxaviOHNwXqQFcHgVvDL0t9RfFre+wKP+OXDAx6C6BuZNkMwj2nddn4k5nIMzmHiK1q4S4PgLzLym5rdtJgQq0Iqa6ZG32qEP1ZnkF0iMiot\/krU1jtK12I40UenvFQM4Ug5\/Y03qvXq6CcSHatJj+BqB82b8TsIZi091kGsfhKtdwNAILWIrbFn2zGeOmAjp0i0aHm6q3DCQDh\/gfWMtxE9dvyyX1KXqjn1UVuz8e5f5\/7WiHhJ04IuDUiAHykVhGot2ZkroTTkJtShNlp0P05tPiIOsCLmvkYbwRwLC+rUDETEQAioCNtmW3PDSlI+hPv8+wDP2wmRlzltYl\/KjS\/vsRBZ4uxkUEjcjL2kSk\/Y7rkprqjlLxaPRsCmw8j9bZDkcL2HdcUTjttOLeUJ3O0XjxXVdZe5dhqzvHA6LJ+6piLJTSLaal1dO\/+BkPYVhOv0FDx+jFtS+C0\/q7GZx+yXe8GgslsBPEb+PyMra0MY1Y5AMqtTBc\/z84MunAYk58pIKyyEmcAhRLw17ozSw2nNGCOqqHLphP5Tgk6jRTRSP0ER4JOi8qoczdCjHVEtoEmfLXqsvE4WDFOFBzsXxhifWSNIt+RmK50cUZfW9vsdCQZOBbZs9k1dnOv\/yyJV3N8zxjcmy781sk9IFfso+lA1qwYTCQZDJrAupg\/3I991fwzafg9n\/8vk8VeI0rOqMpCgdYeVaXPYE8pWYLKpWpFlwqO6EL3QvwXATTX81+A6PrQ15KzObAHOoKjomR6VA7a+0K5iahkRkxJDsZK90lS08uh1\/u26Ov0RB9jXJWehCtBgLHLlIvmCCvJe0jJpUFzLstfHkTluP8ptEF2HuB4PUQuA85GEGPQcu2ER30cSmYSWV6CIv+Tl+bhmdQGtnjhZNDZvzg+1aQuoT2b3ZQ\/X2\/F9jgb0x\/17Ih4vbiSjAjuLyD5newW0OM0Uj3aIuXJz02OF5Ng9UlW+pPJmGM7IGYoUyLKclpZxKef+L5dqtR3C6lMDGY6M\/BGPv6bFAqgFNnI0aIogB3E5MisSb41Fsf7PiAH0nsJ6vtb8VoFNBtUV0HjdXBwDZ3xXLwvp9JZNamEnewd9ZHXEx0Omw10SwuGw387aeuwVzabKW3idLQ2yX7Y88W1i9ReMflnWtBwqbBLpA0dq4qLw5KPzZEyeadfKzv894jyY+Y2IB77ZsswzKvstHifOD0TPbknBBitgVX0C\/s+rRppQWh3Ot+ejSUK+PbNHtXscILiD0L+PBgh4FuXjEo2+dvblj\/PlmA2a9W9esSUxTfmubgDXbLS++MvOXHkWVJy3f3TCntko86icnxGRTgAMGDrW1ovYzTkA8R6jiMBp2CrA8gcui+7MRDMT\/AbepZGjQbhEXZyFf12I7cf7zMDccMf2SS2s0KmQxE88S5sEIK8wl3bP7BwL3Dmdz669CdBWcBIqacdfGt4fgPqn2VCv3iWiE1rVoQ16KSRUHxa20R2nCp1CzvvuxfxtXSZ16JMA3MYCxP6vAQawwOHnK3zuYqry8EBCz+j2C73Pbe5DUmkp3OxKhvk38aDswQG8n9Poj2UP74\/\/8D3cALaFjWwrm8dWN8p9LfG9AqSC5vu\/RMqvkI5o9tIfx63R8JAC8buPJXS36MaV4SGHCgDHdQ\/DbfmgWIuRIlnf0gd8tYM2+69xwOunc2y0TY0RkKaMWuShtKL3c6238P5j0JEISWYYHiGBMATfXugrk5tqMT9TBv5pBMSMGGeqnvWlRT0dWGBKFMfbLcgK5J+yD1xbeFvnTo5tGmvku22Lj\/l\/zjjNb1VJFkdAfqXqF5n02dyeq7w4oFcBNnnf5I8Ls8n\/AJToC3Ckd2XiF2kISJ1ZAd9TmuHp\/3+s\/XKJ4kAaJqF6KTQK+xrGrg4rZzOMEX06JNmaGFF\/IdZGDsfOVaZtZrsoe4l5+cu1PW1klGq8at9snzrHuXAgtwSI9k8rdrm\/lISgCqe7Qb+ru7pdxxreEzYuxRetLMkFqqxbEuBSM6EIIkItneFt1jeumvEGhtwy9jtbNmRZcjr3Lzrs1r4B5bIjwK3UDLg5Xl231+dBlN4Z91A3ZdDiYXajsAs2Imk+AShbuZg++62HSVkajMKS5660vKkxchGZiEag1HISSrc5UJKw+Qb83REDkQJJhfyZCl2Q5M0Iy6HA4MuOu28VRUEuKeLRIQynpWbVShBG5OVGu+oFBJZR5gnhQWbbIPUoDNQVGQPu1mAgC8DOM\/7jqR6y3OCpB5ky5ObJOdWtTIhDz3hdgym4Lu2cD+G94hRBl3yPYO","iv":"881cbbc0fae8d5da01532a16186ef43b","s":"75be5ac4b90c0d30"}
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