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Fragrance and personal care

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

September 12, 2018

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung

 

By Brielle Jaekel

Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. UBS, Dior announce joint ‘House of Craft’ exhibit
  3. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  4. Rolex Testimonees take center stage at French Open
  5. Four Seasons Yachts previews Marina Day experiences
  6. Maserati revives racetrack driving experience
  7. Maria Grazia Chiuri leaves Dior
  8. Blancpain opens new US flagship
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
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