Research
July 16, 2014
Refinery29 email subscription ad
By Nancy Buckley
A new study conducted by social media advertising technology company Adaptly, Facebook and fashion and lifestyle Web site Refinery29 demonstrates the value of sequencing advertisements to consumers.
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","iv":"41ea290524e716d1c0bc2ec5bfcc2042","s":"0a12e4c265901d5e"}
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