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Retail

Sephora’s personalization tactics surpass other retailers’

September 6, 2018

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

LVMH’s Sephora is continuing its streak as an innovator in customer personalization, toping the ranks of Sailthru’s Retail Personalization Index for the second year in a row.

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