Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"18bf0b1184ddd1af6e182eb856f05b9c","s":"c543baab2268f831"}
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