Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"6d307edbd0e6eeab301af14557840244","s":"738a3f4a1143eba6"}
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