Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
{"ct":"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","iv":"587081a6fbdfb9e67c70bde75c7f6e68","s":"31d0eefd17aaa4bd"}
Share your thoughts. Click here