Multichannel
April 12, 2012
By Tricia Carr
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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","iv":"e050567961302a049ad9b653d0d9a93d","s":"9a1da5fe7ea2f9c8"}
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