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Multichannel

Sephora strives for personalization via multichannel mcommerce push

April 12, 2012

 

By Tricia Carr

Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.

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  1. Diageo unlocks Fusion Partnership Lab applications
  2. Audi propels Santa into the future with electric sleigh
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Rolex partners with Melbourne’s National Gallery of Victoria
  6. IWC social snow globe stirs up winter memories
  7. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  8. Rémy Martin toasts to the good life with new XO campaign
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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