Marketing
September 11, 2018
Nordstrom fall 2018 campaign. Image credit: Nordstrom
By Sarah Jones
To reach the emerging luxury consumers in the millennial and Gen Z age groups, brands need to deliver on individuality and personalization.
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","iv":"d34fdd8c2e82e53f03968d88fa61ec60","s":"535db63697dd1209"}
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