Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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","iv":"f5c2dd380af7f74ebf95efcc90347f57","s":"bbfd54075264c9ba"}
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