Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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