Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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","iv":"b3f12f18673aaefce7190cdbe383ac06","s":"addfd060259d0fe1"}
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