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Mobile

Sephora launches mobile service to assist shoppers in-store

August 21, 2009

 

By Giselle Tsirulnik

sephoraSephora has launched a new mobile service that allows shoppers to easily browse product reviews when considering an in-store purchase.

The cosmetics retailer is using Bazaarvoice's MobileVoice, which delivers authentic product reviews directly to shoppers' phones in the store or mall. With MobileVoice, Sephora can provide reviews to mobile users in order to help shoppers narrow their choices and buy the right product.

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