Luxury Daily
The authority in luxury news.
Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Porsche Design boosts in-store traffic with Linkin Park collaboration
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. Global millionaire count to increase significantly by 2027: Agility
  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  10. Chinese ecommerce - Luxury memo special report
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Sephora launches mobile service to assist shoppers in-store

August 21, 2009

 

By Giselle Tsirulnik

sephoraSephora has launched a new mobile service that allows shoppers to easily browse product reviews when considering an in-store purchase.

The cosmetics retailer is using Bazaarvoice's MobileVoice, which delivers authentic product reviews directly to shoppers' phones in the store or mall. With MobileVoice, Sephora can provide reviews to mobile users in order to help shoppers narrow their choices and buy the right product.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Porsche Design boosts in-store traffic with Linkin Park collaboration
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. Global millionaire count to increase significantly by 2027: Agility
  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  10. Chinese ecommerce - Luxury memo special report
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman