Research
February 5, 2020
Beauty retailer Sephora uses color-coded baskets to identify which customers would like help from staff on the floor. Image credit: Sephora and Brandwatch
By Dianna Dilworth
Sephora, Four Seasons Hotels and Resorts, Dior and Chanel were the four luxury marketers that made the cut as the top brands for customer experience, according to a new report from Brandwatch Consumer Research.
{"ct":"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","iv":"fc40b0d02f4faa11f7e2e03ed924d49e","s":"72dad8444b1f2cbc"}
Share your thoughts. Click here