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Fragrance and personal care

Sephora forms founding partnership with WNBA’s Golden State Valkyries

April 10, 2025

As part of the collaboration, the retailer holds naming rights to the team’s 31,800-square-foot Oakland-based training facility, now known as the Sephora Performance Center. Image credit: Sephora As part of the collaboration, the retailer holds naming rights to the team’s 31,800-square-foot Oakland-based training facility, now known as the Sephora Performance Center. Image credit: Sephora

 

LVMH-owned beauty retailer Sephora is capitalizing on the rising popularity of women’s sports.

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