Fragrance and personal care
July 8, 2016
Sephora’s Virtual Artist adds false lashes
By Chantal Tode
LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
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","iv":"4b3cd327462c7d6dc49f33d642b85155","s":"c4b22d7b9e3e1ed1"}
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