Fragrance and personal care
July 2, 2019
Selfridges Beauty Broadcast pushes in-store beauty experiences
By Brielle Jaekel
British department store chain Selfridges is highlighting individuals that make up its beauty business in a social media effort, as retailers continue to evolve their multichannel experiences and the need for authenticity grows.
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","iv":"b0f3c8431aac9047c9ec25c35160ef86","s":"a79814c7362683c5"}
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