British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
The retailer began its green efforts four years ago and is starting its biggest campaign through Project Ocean. Selfridges is making a platform for more than 20 environmental groups to spread environmental awareness.
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","iv":"bc82ea005b36154b4e0aad243182f87a","s":"701f4ee6c69ed9ad"}