Retail
April 30, 2018
Selfridges' The Flipside investigates luxury's meaning. Image courtesy of Selfridges
By Sarah Jones
British department store chain Selfridges is immersing consumers in an exploration of luxury’s modern meaning through a multi-sensory exhibition.
{"ct":"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","iv":"d766ecac01b4b55a56455bc5e749c3ab","s":"4f7d4b032472f1d3"}
Share your thoughts. Click here