Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"5b5e0c474da90dc7d21e9c1a2be7e36c","s":"54205cc3d09262b4"}
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