Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"dbd2626a5aa7903238706a86df164b92","s":"ef0c886acd8870f7"}
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