Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"a1b80da58fa6b5b35842d21b06872a5b","s":"2b0c5ae26530f7da"}
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