Multichannel
June 30, 2015
Image from Selfridges' Strength campaign
By Sarah Jones
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
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","iv":"b0017782685a8bf029d23ca7aba51659","s":"466f76ec4a986bc7"}
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