Retail
January 26, 2018
LamyLand offers boxing and boxing apparel a part of the campaign. Image credit: Selfridges.
By Brielle Jaekel
British department store chain Selfridges is taking a literal approach to its theme of boxing as a metaphor for exploring wider cultural questions.
{"ct":"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","iv":"1d2f4118921e18cc34e040d57336eaaf","s":"21fc2001fc7ba19a"}
Share your thoughts. Click here