Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Selfridges celebrates theater with holiday activation

December 5, 2023

A series of exclusive, limited-edition collectibles are available as a part of the collaboration. Image credit: Selfridges A series of exclusive, limited-edition collectibles are available as a part of the collaboration. Image credit: Selfridges

 

British department store Selfridges is launching a new holiday display starring an award-winning theatrical musical.

In collaboration with London’s West End Theatre production of Cabaret, “Cabaret: The Kit Kat Club at Selfridges” brings an exclusive bar experience to “The Lounge” on the storefront’s fourth floor. The activation builds off of the overarching holiday celebration the retailer is currently running, adding a new visual element to the show.

To read the entire article, please subscribe or