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In-store

Selfridges appeals to consumer nostalgia with Paddington pop-up

October 28, 2014

Instagram photo of Paddington display in Selfridges' food hall Instagram photo of Paddington display in Selfridges' food hall

 

British department store chain Selfridges is celebrating the big-screen debut of children’s book character Paddington Bear with an in-store exhibit and online content.

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