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April 16, 2025
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Retail

Selfridges adopts Snapchat-powered AR locker rooms in store

July 10, 2024

The retailer's social media-backed space enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges The retailer's social media-backed activation enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges

 

By Emily Iris Degn for Luxury Daily News Service

British department store Selfridges is getting ready for one of the biggest global competitions of the year.

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  1. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
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  5. IWC Schaffhausen explores history of Ingenieur SL in new short film
  6. Lamborghini Museum premieres photography exhibition on World Art Day
  7. Rolls-Royce redesigns Manchester showroom
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