Beauty
September 11, 2019
Cosmetics giant Estée Lauder balances retail outreach with ecommerce and a physical presence, supported by visual-rich social media. Image credit: Estée Lauder
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","iv":"77b10076aebfa0b52c1ed5989ba0580d","s":"a635aa865a987f22"}
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