Segmented email campaigns based on consumer behavior is one way to ensure a luxury marketer's email efforts produce strong return on investment.
Since almost half of marketers say email marketing will eventually increase return on investment, luxury brands should take note and develop a strategy to reach affluent consumers. A study conducted by MarketingSherpa found that 57 percent of marketers surveyed are using segmented email campaigns based on consumer behavior, while 43 percent used segmented email campaigns based on cycle.
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","iv":"ae142e940855afa2442e8411fe8592a2","s":"288c8a848d27a42e"}