Segmented email campaigns based on consumer behavior is one way to ensure a luxury marketer's email efforts produce strong return on investment.
Since almost half of marketers say email marketing will eventually increase return on investment, luxury brands should take note and develop a strategy to reach affluent consumers. A study conducted by MarketingSherpa found that 57 percent of marketers surveyed are using segmented email campaigns based on consumer behavior, while 43 percent used segmented email campaigns based on cycle.
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","iv":"e755b4a6cb55953dccfa61385ac04809","s":"8d2d6c0fac63abda"}