Segmented email campaigns based on consumer behavior is one way to ensure a luxury marketer's email efforts produce strong return on investment.
Since almost half of marketers say email marketing will eventually increase return on investment, luxury brands should take note and develop a strategy to reach affluent consumers. A study conducted by MarketingSherpa found that 57 percent of marketers surveyed are using segmented email campaigns based on consumer behavior, while 43 percent used segmented email campaigns based on cycle.
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","iv":"ef908ec22ea1ba324f334d2a8a4bb36c","s":"56378f8efc963963"}