Storytelling in luxury marketing becomes interdisciplinary
Content curation is a descriptive term. It denotes the act of organizing material or information to be displayed or broadcast with the goal to tell a story.
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Luxury Daily, November 15, 2012 – Windows 8 envelops Vanity Fair, Architectural Digest to reach affluent subscribers
Lessons from Harry Winston
In the last few weeks, there have been rumors about an impending sale of the Harry Winston brand. What follows is an assessment of the company’s presentation on the Web and a few observations on how Harry Winston has inadvertently highlighted the brand’s inherent weaknesses in terms of its business model, value proposition and marketing strategy.