Bottega Veneta engages consumers with handbag biography
Italian apparel and accessories house Bottega Veneta is delving into the heritage and craftsmanship of its Veneta handbag through a multimedia microsite.
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Dolce & Gabbana defines new generation of men via fragrance spot
Italian fashion house Dolce & Gabbana is targeting male consumers who exude “strength and sensuality” with its Intenso fragrance campaign.
French luxury maisons pen utopian tale for Comité Colbert’s 60th anniversary
The cryptic and socially expansive Rêver2074 initiative put forth by French luxury firms and cultural institutions has been unveiled as a celebratory ode to the Comité Colbert.
Cultural integration needed to see success in emerging nations
NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15.
Luxury Daily, July 29, 2014 – Chanel warms up with print before sharing campaign socially
Alipay’s ecommerce solution for luxury brand expansion in China
It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
Editorial content and storytelling boost microsite engagement
NEW YORK – A senior director and professor at New York University’s Leonard N. Stern School of Business at the Luxury Interactive 2013 conference highlighted the storytelling capacity of microsites through six key points meant to elevate engagement.
Luxury Daily, March 27, 2013 – Gucci embraces star power to drive charity concert
Kering: Share price as reflection of brand synergies
It is only a few days after the announcement that conglomerate PPR is changing its name to Kering and the snide remarks continue.
Luxury Daily, November 29, 2012 – Prada’s Miu Miu fetes brand exclusivity through members-only club