Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"807337fdfda27538b115a3a8262700d4","s":"25367fbcb36e7518"}