Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"dd942cb6c9de5715fae2c6961c5c233c","s":"2c2a63a7489c696e"}