Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"342f6552905aebc049f140a862c31d02","s":"dd32d0ad32edbd1c"}
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