Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"84869ea79e95fd8b06238e2986e91893","s":"eb8cfee3bca7164f"}
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