Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"fb735e25ca260c5fb4782defff30f6bb","s":"27b85dd94a1109c6"}
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