Research
December 17, 2015
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By Forrest Cardamenis
Among 11 groups and conglomerates, LVMH brands have the lowest average digital IQ, according to a new report by L2.
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","iv":"bff6a28400da6178c134903ec9f00aed","s":"784440d0afb24404"}
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