Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Search and social media are sales drivers: study

March 7, 2011

 

Social media pages must be up to parSearch and social media pages have become an essential part in the purchase pathway for consumers.

A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.

To read the entire article, please subscribe or