Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"88afb02e2afb1b763713164dd7975385","s":"95428197bf1242ea"}