Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"710974b9ababd6cf427f126aeb7f8d47","s":"c22e8dae007288c4"}