Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"3a9203f919cae2640ce042660b0fc4b9","s":"be45ea0dc9c06869"}