Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
{"ct":"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","iv":"494b982f3f75db4aff37a42a422305d1","s":"605d576786c57ed1"}