Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"ad43e5df9ba4904ad8a1e8f641bf58da","s":"d5718019357615b5"}
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