Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
{"ct":"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","iv":"d9392ba8c1e1a3af3f5b46cc8ca24960","s":"81c2140a1448f44d"}
Share your thoughts. Click here