Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"5f70709184b605bde4a7c6704b329aa1","s":"d6a5750196c7f1ea"}
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