Apparel and accessories
January 27, 2021
Burberry's B Surf video game let players dress their characters. Image credit: Burberry
By Sarah Ramirez
Luxury fashion brands have leveraged technology at unprecedented levels since the start of the COVID-19 pandemic, but these efforts are going beyond more mainstream or “traditional” digital channels.
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z3rD5gwu\/vmc4EoP5mHNCnWP8yWW39fk3t958v8Yd6QhjEoiQXKLQUEhJBrrryRZO0js73yAA6odfvtIviOAqfqhyj1nO5A0huahN5t+4PJ4PVWZGBM+fg8J7Rwdu4mON7gpWE0mFS+H+IGdmThGZhueB44kX3X5l\/UHfCI7tBNnfe+xRCHU7c+91sUDe57Hve7WVUoBh1qW1NCHQYn1vlGXes4Vhfbu6y6yx4MfESJxlA5n4S7V7fG7fOZEu1Rm9j14rGocZM0hdUE\/2Jtj+QRl19AqBslZA9anl74ZQFyp0TxPq9\/IkW2JKxeq1BjYotWpVrD1ZnfE+hD0GPup0Tu3ADSASBC0nhAaiwiRw6iq40KBFETI\/ySNvt7BO39kof8V9B\/ly01cWjU9Y5omFN0keVwZqIGdE50h5k\/O3p2wgE\/R7i8qJ9raCdTQwV6xVNEs5GA2oY\/mnW28m5XqG9JEoCUzizY0vfrvi1WP+U3dxbey15OQfZFdgoqA\/LZsFZIJhzJvyJhuUB9t+gVlwLj7oruEGMhwE0yqeWexfxu7qiaaRxu88M5oBS6gpHf5REeGGI3em+NY8g3yPr5PPeT\/ZSKwtc7UgTOj7C242o5HSK9VtnOBU3uUsPe9R8jvg7wzYF9p\/MgfO6QYS6ZrZAhaFkKf8y+LqunH9dYawQVMf3hYwdsBOjSMsScl6hBllPUdluMSChMceEG8FabHgjR1lmzj0wS8Z9tKjdJ6UUSTEaqy\/Y7oPLlr4fXFFNN6E8ikLeDhHbCi8mMY1MsxxTiSWMwBqyEsO6wqHBJXxvuXC97BcwlPhCKxu0GYyJRRIo8BLhywk7ap6C8+hMTOj5HGMAmQHcaIaZ\/DFda\/AIQuW1XWNE1so8wOYgTy0tLzaC7RefIpE7vJ2nGDixgu3ta7wYbBzpCa48SxtH9LaruLMFqj97r1Gu\/H7rLRlZBkeJXf4lqRZvg7TZ6grb+IbJYCP05zvj6PgOMdowv7mJNFUDy\/5MvDWkcNcMpc\/DVyXJ2oWjwKigFMEqr1i91e43PPXBMnCfjr8rmIvEPZhsATy1qCFXfWAmSjmxjafwwz5AgaY3Uxd1IO4txCdT8Azf\/gHSrwtSFPnUNTky66mPiWy16usrzeetCijZK5NkuS4N+ziL\/U980iTMnvsZLIEBpvYDXEZzevJYzV0EiMe4SwuNKDgOeO6LqrPcs9srlGUx8wY818D9N4msr5qd0cdpJhdY0xl2Ou+PsY7e2RNkakzviXc5x6SUI0BeXhDt+jrDzl5FAggd5dem\/hn\/GFvZ8fonZbRWsCgW5HRdM827XyOJpW3ni4wuamnNFLsPJkWBletE+jV\/fPtHNVsKZ2cObQTnaZ3s4Gyt3gWvFGsHE24TwoJ67OJcgpfE\/FgGDSWi9xO\/yG0ADddkN65iyUTRb4oE1KU4YrDR117GU5oheZMcAIREsAOlDG6VXMt2zFJFfecY3zpiA4WJE7dXsaYEyIlDExaFGfGT8OYT2mUA7lrOYwKstV0w\/pp4BpL6sWcC7xvj9hhk6jSvS6ZcndDEmZm948XCu7WqTvAPb6fsN9aQmcnwr20LpJ\/hRo5c55IS9QEV4WB5MsN1ekRS7XaypNrox3uEJMMot9JG9AxwszbnMLBFnZgBwHh1PrGI\/ybcvjiT9b+6QodPppBtFxrH8sy+UWNvcuPvnoWdISVAiljoluqpg7ph9w25lTVsbkW+WQPGYlUenLsd405Y\/OdK6gCbp6O73Qf7SZ7dwYsKs0dmzLU1SaN7N920qRCaWsFRFLClrygIfE4emM9\/+P+cTiH6\/7\/kFhpk+1mnZEUXdW8K8u9cgvBXt3ziv+utKC1eYVmalpTtYb3qZscVXfUpuX9LXsk+41Gr6cY0SEJ8laUj8Y7jV6j+kwS4wQFm5hwxxCqq00\/pxSuA\/5wawrFGd1JNfpqJIi4XUR32DE+BEALp5iKiQGxmgdDJBVBeVNzbua+vfFEVrQsbp31x5MdZrmDfA\/wbTE6\/Vokl8gmpZ9UJkH5gZRrc4oT2\/PnRH1KTNAgBq9jJArtMjBssHL5kMAT27W6IbBZ+kenexwhI8P\/b9nZr6YdODTqCv72F4MkyTWbzu0BiqiiWdT4iWIEMj3HefvLM0qkoFQ4yTHnDS\/hk0Vj254nXPGSejei3f9xJP0VN+eklsjBQIYIkRtKlM9N2ouN8r6cIu7oPtf93YiJH3CMh2xGuKAMf3FMsLPNTF11X+A53Ac4tEfqx4jn1HWDKsZA5osPkwdS0dDaA6Bei0FmfF2QSsk8GHBiY+\/Yoy\/TogtzQ97Jeirbi53LTkvMBMe2LOulQifjkh8zl4s8RXOYhdMtkHTDHh0EP\/yT1ykcBTplwx0SnL1LaLAsv7Euvvbjfl\/n0HVVdhn3DzO8ahGiENq4I4V0lGqb2HPrGP\/\/Kil2KX8qCjbnY2IfgnY3QdKcON3ltGGZHprEa7RUpuYobwe2k\/QO5lkEBMzBRzx4ICutv7oRuQVcwQeyskvHw\/GZHoEj8LJa3fng8y14WKhRYDU7ibb7wtRIDoLgOCnspfztkw9iADaD1RoDu5F5MZPz261DymZltK4NIMmiLXc7rBKq7KHbAt7gApYMv0Cv30J21XGbbBJnZTUQ78viw5hTZSD6seUoWgWeEyn4scT0XAiEN1IMzvZ5r+jJ2C+7Dnm5BMJmh0yehtl4XPD1H+pZROcGu18tmyETRaGTpPuAJmhIqsYglhQKchhBO1MkrIL8BMOXES1cyPTiXa5DIoX11r+aDx1T88EOueBibudrGVTdREv6657zuIjIyFD6VoCkN\/yConvO9EOUwTHzm5V+Q2Ie+5IW2tObIlo9JeNT00ox2kWK18UloMQk7Sxxn\/snWIG9lPCrm+7fhGPSjF7higqA3Bw2e04XmTi2Y0MKiQJFPpJinX2lk2v\/Q0ABzRjp7Xd2tJoJ4KIadzNZ19w4dF06oNSC0SpG8T5LWQyUD1A51ADn7hyL\/2bVlhEqsZse9ZSn\/TrbZGAVtsxkTaD0960GgdCwC5fb+vSYjgMgXMjirGkwdw7HkCZeAG9MwlTZrdePsGCs0pzwI10iAHGN0iAyUlRKcj5m3Vg2dL7Q2jACN2GvUz7vH2WQlEW5eoUV7H9fYbDxrxM6uRL2sHNTbrkdfIgqd93ruxcKvucqblij77bZVjKRAgobJw4ieIbuURt5F4IpeBKgU0E7wm4cDNpIyuZxCx6P46ZfgxLM89imRHqsBtLd2vp51o8N6eYbH2QscFhY6EOXQxWb8uqppMpJf\/AZ++\/SGm8QH5jNLQFJUnepxRBxuKzi64E5NlU4kJz6cL09BwrFyZ0i3kb8R0Fz4gbyuvAAnHOFWQ2jZZoF0QvT8QkGoKJ11Z0Wz+RLkYBjC\/+a85o24JzsvP71KWjwT0t1vPCo1m2LpJkzk79lgVrelbm6z\/w2m85T14QwdeRTcJtHbTFrU9qA6PQDjAvve9c1Wz+h61GBD+09t3G4UW+uNi+jgeS05Q5MqhZEBQ8hRB4wl+FlYjgApqr\/Bf0BzcW5xCIRF5u03GzlbzH1FPJiWuNlgVwGQD2ADNPZWVJvumTK26KNSq7fpHkgEY166l5Yqvv7PynFyQdvYnI5wzJgEGyDugVB6owygtGqwswR58Qri3VK0hFX5HWTXpNFRSGVV\/Ae6iLQjr\/OE1pWfi3BQaf6z42FeQj7H21J9aBt7prH6wvhDHi1ZJ9RGbhCdSNE3HXjBRL2AG4wSeQzWj1QnS41fPpAJJBHkxQ5DAEkJ7dPrzewR7sH4Y4QJXak6x+emZO4+kG6WXHn4Q1r\/u8PE80u9RtUhdrskzf8Z\/2HijPxFYuZrBaaUD3HPsqEVuKokDz07bs8NRz95h0C3wOHWZuzzGO5b6p8ECZULOgPt7slg7bHTpTYQRWjW7S5yzQznQ6LArL9hSons9RpGomYnPZqi0olfWdmxaT8OkFbngCQRKjPsQJlqIe\/QKEVmiI9JRRL6brNpAgITtvxh50XQruHi5cgRh0YB4C7FWL1AkDCkiGvWMXQyzYL3uhWxF36fEnwUJFIzVg9No7545JSRvYXyFeSHsBqPwnjPMzqzhhN8NdL2e0\/\/RDzVDQ+6a085U7TNJM2q8MatjM1v8YPZ6sPpniv6ztoFluEn2wo3JJUo9RUIXjMo9mLZx8PHUnIePGWYpbZ49ETdWRaAT\/6SwIFn\/yohP9Zx56O86kngit9irQhfDKaDHkBQUNvwm\/FgKSBNy+ZQquXo9Pj3THQPQNwlvoCAMjuv\/9FFPbqa4nVZpj1PsUkBQFaS3U\/nxbcNNnpD6IeVX15gAX4WhZidYQMgnYN+ReTYYefaZ2Ghm+to\/+ya2bCuGn14Eya+yWiO4IPSGaavtADsn5QtsSKr5TrSBrQLUN1QbR30E\/5B7TsECEFBgLI0ea1718lyo06KDUz4E36r+P5yjfpOLZQahqQqz+1Tw4INFMh0CqwW0foftHUzdy6T+A7xuo3zBDSifCExpgEQyq89L0O+yq6oFMo+h37lw779mCsJIIBxAPVaTApY4eMDyews0H\/GKqadTvAUSyU3DcE0AYcQPIHY+dchlExZsGCbVNzXHGhf81t8S\/HQ1h2pa0wZty\/rOfQIr2sF83RDTOG\/3N9rzm4WWtJ2BWZUpE4GmUcF9JUzesmuU3tUjpJgZwPTlCekbWG3SOl3vMDoiyv3dD01BKw4zxmHEERssOVAFMyIsBBYwIwVtrXRdgNo9ed7+4hsNyyNuTbYXzSVak0txCOmhLpHY1s0\/HSUFRoofcupHLgyvBd4zWjyuMqhZECYSN9jcQ\/D2f9H+ifimFYi+0+wpvdmWQMVRN6EtZTHOfBbMp2Tf1eWfLMK2o5ZDSzxMELA7wGYFiGH0kTmx6+U8ugg5Gh7odk1WZTK3YsXA4i\/7mkdtDasj8FU8uQ4O3LNWTRs6PoTNBi6zZ33tKYZhXdC+bQrJyb9oECM3mcxG8W8tve4h408XKArSaX39ujSptqwUdIvovOxnnhC+VjD58khXR\/nGBCXhk3wrdguspp\/6bDeiSyY505mHrgUrPeKG2k+PYDjx1v4Aw48SrLRG2u8igOAie8jCQaBt4sHudKc+\/9omjP48SOMAkgxaTNWZnJEfgXXrIkAveNSsnFGvGkCzgV6GgxIL6eVKci57rBSEdg3nHBUeWcTJspkIybfyYN1OmfUtUB3AKq3m+RT38ne+1hzz4NDEXl4Nmn4mU2lGniCeKr96+ltld8+VIgljksiMr3lBoF4A9A0VXh+5jGjgFYNrKMKY3O7JtpJZOT270wsN0Nwu5L2KIFbAGRYa1O7CLdiCGGjazEaUHxiKiJNQOgv0e4XbUFIId3vDbkQkkBsP86EfzKHGxZXbosnVN4L7ry6ittzu5po8RJBS5R0dhylN0XRgnllupuCxNWlnTJYmw\/J6Sw9anHiCkGfqQk7gbvZmOpTgde4iU12SlC6rc5PrYViHE9TFb9jEaoWvNgOEF3XZ6iYMZIRTO1tgYYnIfpgM3wHXY8ZT62XWtTvu8EdwzM9FebQh9RKLL0i\/Ovgascwl6O5M7p\/TK9odt0wkLcEJNyf1ZS8c9yIMjUOKv9UD\/Z1k0xmycJM9TidTrYspiTwXJxyFkbsVNM5zB9WD34WZqPd2xyaw6n7QCMJIBuKkC2zKbhV+nGrDPf+HjH3uF\/6ay2u54ob33VMPhXw6iUCMEVxh3jbTKgk+sINTBk8SuFsPywgKrbXxU4VRuQqNEz3+fziFz2pBSTeaM8P5E02\/6VufvTXDHmsh5C6ehW4t+uWAC5dgeQBUC+p1aedYLh608ULa8xOoH0TTocVfuiAdFebOUwZlb0uT4lcxlkT\/TeR6sQZ8InKTP20+chtOHee9PqhQ\/LRqtik\/Bg2z0EP\/MB3knzqV4gqJCFdENeB8w4EydLSuFp7F4dmKic6MnUNSgW+dxCt0q1TfslDIR+HjhNa7V\/ZrHI6njkHZBtvIwIdmAiJxBEzvRjBA6SvJz0rfFNiKyXk0cjyY97JcreyExJh+Xhd+xXHnUSmqpiAPGacz0Du0SP0YAoclgcAYM3mumkW+3Wi8YMYE5BR6JKuhWV2UZCd5KVn484EVWoKuzT3yVt8STvUuJZg6ozcTKnFzU\/\/ZeTEX1yYtdlReHTBllo+iGr2A1gS50H7tebT2h+fV7wSYCp\/uTEn+puPmBPYDRGmqeEypFln2tTYTLH1pJW25muGuYCC0DUXTBbHdwd2grDuHaRV2XORf+TqELU0b4afGegjG7RulpRMcU78yx5iHbTUyTvDmObcelD8tQDV8EMVlLeGuiVPn1LTQMpSj\/B8r55a4BXTkH\/xh7ubpjHVliYV9rHMA64fZnW+LbKSwDmtkTbp+pCnEPD8Dw\/7XKPQS0NMtfX6TLoTzg\/JndTeKx9x4wKZglAsD7LQFBk2wlB\/hwvQQUMWokNzpqB8vqR1xMpVeg6aCqWJXpprn9wPm3SavuR5i+8YVVCtV\/3iYqc8swL4TJVjWVhsCK9LnG1\/6r1\/\/KE8+G\/crntmtnEmhYCKofXbBrIxsnB33k6JgE1i\/VQdj1DQIhxXCSZ9Z8LzT9gpj+M2KRJxvLFnLydZDUy92dCQkkR+7nTCwz197tNAOk5GcXqGFplgC2SP7DSbb2VCl21ihJL9GBRT0MVKoB3S9Xh5kuFR+f9r8Tt6H6oonqrWWgWdnmeaoNLmY9leQE9zi+t5AbW4\/TIZFZ6OAxkwqK3Cm8phoiSIZ9+5zaFEUi6Ls7y\/SpAN3fhGEy6m4RY6Dmnoo\/KA4PsVoxWPYcFIoxtGmcDNzuBw90bdCJVwqsZgTDist7vf3qqJvEvaos0sP2qlBx8Or2cePB0hr0QQXAJoaXFc2KF\/NnHgbRLQbR4hYHwUHwmHcGL1+2VGtYOZh6vT7mm0y8k5kMFQfLx20g532hE1qKY4VWMfBSFFXHs1hftzQwJgOSpY4Om3FSVVhwLGEvZ7yzEIXJlvdiuCJbeJzi0YslWvKd079M8E8ImqDC+vRTdrg2amC5GyJ\/ApwDDXVmbc\/PFGS8MYX\/bVlK9Qej4rPeJn8UASbgXQ5Y5GN4bVnoCy1fvMD2EaaQhj8kt2WMGE3qTuczq8sVS19L2EzBn8F\/WzuuIkwR9hBnnN8kqiX2WjAvxiDWxITlR+O5dgGSgOU51m\/CsNvFsF1ya1sfp63PAsXwA2cdzCRQbDeGqRLYTUwVZz6mq7HXqH6GHW6IW+CGZFGHdwAlgKMS2\/AqzinikmhW1k9joCt5wAcV4JS6ghE5DIG+CredHAYnP5PCBnbBtE1M8pIfLTc6ht5fEJrYStGP6ClJu3WmFeWKrswpQYw72Xq94m0VgKs\/sJTR+dr9RmjEFI+40ocyB160JGaoUKnVPHjoKIABQfPvRvOPFk7TjIXFnCRACj2waeDEDPdFrKKm8DQhRotwJJK7jLj0Cu1AsmAyZcpm3f6vnaNgiJcBPUUvnz0yOmpS\/1MMuhV4jd43i6YWUZNcyH+Zuuv+3RuntWbWhsqvL4pUnFMlbZ0z7Afyn4aot0w3zC\/QtibuOGyxWtkegOlT20lTr6KRpA0MR7QB9YQ4sjtAA9cVj8Gv1axP+sqovZRNC7Lmz5qK8QcSsyf8tke45yqRhxjqkqbvKKCmPuTFAXVHwMECmCnYh6qNlcz4aZXA1F6TQg3i3dJUKsG+B\/odcXxPi2QMVQqYfZP717D\/fBDAW6S8yDmsjRcz6aaLwH+tPewRCQRZSsZjig661uf6TM7hTQLZBrR2gZrsjWyDkLwsvgS5O9DAKeXbNy5G1gsG3ejEk65gSyBlg0kfZFQtOl0ywB3CXvy1VN504sU19MJC62Co1Gu7AtWQfk0yeqqPu471fGDZXJ62GmuROe3kU+oSgtlWjeaYC\/67yw8oj2bQfywiwsmaDC6gOFxgO6D89RNgprO2fZwyy3ZPEE5NLemyMnVFstWTljECCAn1T+ZA8TUUcU7zaNMTWLRt\/z14VLq84XfzBpp2M1AU1rIN2tKtBpeJBYEJM4ocqTijhEm0\/vPjgifwUh1krsNihlxJ1e3M59u4grZGe5HTSvYlemguY1IUWnil2mmUlnQOFkOMnOO7YUvMhZNY6j1YaO79WkP5gjj07ZHRLl0H\/V2aIX3KDYk8dKR5gb2XMrPd\/s7kAdwesnUblZo7R7i3lxDPgdQd81NhawV+PJktl3xF2l8KRKGWWgzhpn9mHWoixB5UZiOY7Ke+mn7tfJkLqQLyiSwBF3BoDEmw+ywknVKWkS8rTJOe8la2U\/zzqOgCr9p55wBPYm1jhrpFQzKV4bGYRNaoruUpJIiOMGtdYLty9g6YjggZ9m0XeOPiYvhN0k21On4zassbHlgzw72B+Xu374BXjI+vs\/ZdS0BMgy4Ik8ib3I\/jH8DDqZ8JnYTbG58Lue4hwL9haXk5YrLYfr+k63Cb+A0zWDud5X5As9yV9qC4xsXwFtm27203H\/oQ3BWuZzMipyJwXvZCcE4KuaxPxK7QgLOMrrz9LpLPD4tcGhSk2alBQrkzqFVHN5pYZeoOOtY2xN4w6DI1HCDNCZkncQvmI1PliIJSHH+aKNtJXtl7LQDVOENZoTjGU8uCaeojkzPcEx8\/UltuuX5IrO75R2a87uFmB03Mm8FF2Xmnr\/8UdwV9vBhyj57IfoROIlir7LPUwiV0WRBuGxFwgAvypEgiNU3eEnXb+k963eCmP5fu+sE1YOufO4tUyrBCgDXn52i9f2oJdjwcqRjrLOQrJl1IvkEECCVAiGhdPahIFO8GSlzcDgAGhl\/6Gzf8bsok4HvMpXbFdK1CGT8sAITpf933diIKwYYYeqiFKr56Pd9C8aDOJ5cPS1qP7CAq0RNGXWKUK","iv":"0b5b8d690d10a62ee8a97ab296a1626c","s":"2274a6982ddc3ba2"}
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