Advertising
October 3, 2014
Samuel fall/winter 2014 campaign image
By Sarah Jones
Ninety-year-old Canadian menswear label Samuelsohn is modernizing its image through a multichannel fall/winter campaign to appeal to a younger audience.
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","iv":"982d0889f28dedb8da03592231ec470f","s":"2f20254b97e52949"}
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