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Salvatore Ferragamo pushes video ads via email campaign

September 23, 2010

The W Bag was promoted via an email campaign

 

By Kaitlyn Bonneville

High-end designer Salvatore Ferragamo is promoting its new W bag that launched at a Fashion’s Night Out event this month with an email campaign that was sent to a list of dedicated subscribers.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Capri Holdings, Tapestry abandon plan to merge
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Burberry overhauls strategy amid rocky interim results
  5. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. In Geneva, Christie’s records new high with Aga Khan emerald
  9. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  10. Luxury Unfiltered: The self-inflicted luxury crisis
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